5 Promotion Ideas to Pitch to Furniture Stores

by Liz Huff Second Street

Pets Vs Furniture Photo Contest

WCAX-TV | Burlington, VT

This fun photo contest from WCAX-TV asked viewers to submit a photo of their furniture destroyed by their pet. They secured Ashley Homestore as a sponsor, who provided a new couch as a prize. The contest collected nearly 130 photo entries, over 460 users voted for their favorites.

Pet-vs.-Furniture-Photo-Contest WCAX

Levin Furniture Pet Star Contest

WJW-TV | Cleveland, OH

WJW-TV invited viewers to submit photos of their photographic pets for a chance for the pet to become the star of the next Levin Furniture ad campaign. It was a hit with their audience; 800 viewers shared their pet photos and nearly 3000 voted for their favorite. The campaign also collected 1,174 opt-ins for the station and sponsors.

WJW Pet Star Photo Contest

Antique Furniture Quiz

WDSN-FM | Reynoldsville, PN

This quiz tested users on their antique knowledge for a chance to win $200. The station drove awareness by giving users who took the quiz $10 off just for entering. Over 300 people took the quiz, 290 entered the $200 sweepstakes and 232 opt-ed in for emails from the sponsor.

WDSN Antique Quiz

What’s Your Home Decor Personality? Quiz

WPSD-TV | Paducah, KY

WPSD invited their audience to discover their home decor personality with this fun quiz, sponsored by a local furniture company, Higdon Furniture. To drive participation, Higdon provided a $500 gift card to one lucky user. The quiz was taken 1,800 times and 74% of users opted-in for advertiser emails.

WPSD home decor quiz

America’s Mattress – Bedroom Giveaway

KVIA-TV | El Paso, TX

KVIA hosted a sweepstakes with furniture advertiser, America’s Mattress, for a bedroom set including headboard, bed foot-board, dresser and mirror. They increased the excitement by allowing users to enter once a day and gain more entries for sharing with friends and family. The campaign collected more than 2,500 entries from over 1,440 users, and over 1,100 users opt-ed in for emails from the advertiser.

KVIA america's mattress

For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, survey questions, and more for over 30 top advertising categories.

Get your copy of the Seller's Guide to Promotions.