6 Big Promotion Ideas for the Big Game

by Liz Huff Second Street


There are so many great quiz opportunities for the Big Game! Test your audience’s football knowledge with our pro football trivia turnkey for an easy score with advertisers. Or get creative and deliver brand awareness to your advertiser with a themed quiz like KCLR-FM’s ‘What Kind of Football Fan Are You?’ They put their ‘Best or Pest’ spin on this turnkey quiz for their pest control advertiser and delivered tons of leads and opt-ins. You can read the full case study here.

kclr football quiz best or pest cover image


Sweepstakes are a perfect opportunity to attract football fans! Give away a big prize like a fan-gear package, entertainment center, or a trip to the game. For example, The Bryan Times ran the Big Game ticket turnkey sweepstakes sponsored by a furniture store to give two tickets to one lucky winner. The advertiser was able to collect valuable customer data by utilizing lead-generation questions on the registration form.

The Bryan Times Big Game sweepstakes


Polls can be an easy engagement win especially for content and editorial teams! Football fans tuning in for the Big Game would love the opportunity to share their opinion on the best team, players, coaches, and more! The Green Bay Press-Gazette received over 19,000 entries when they asked their audience about a potential new coach for the Packers.


Photo/Video Contests

Run a photo contest and collect photos from your audience of fans wearing their jerseys, tailgating the game, or hanging at watch parties. WAKA-TV customized the Biggest Football Fan Photo Contest turnkey into a fun Cutest Little Football Fan photo contest for a local pediatric dentistry. They asked their audience to submit a photo of their kiddo dressed in fan-gear. The advertiser included a great lead-generation question to identify potential new clients and found 180 leads!

WAKA-TV biggest football fan cutest little football fan


Let your audience of football fans vote for their favorites with a Big Game ballot. You can use the turnkey ballot to get your audiences’ votes for all-time best team, MVP, and coach. These ballots are a perfect opportunity for advertisers like restaurants, auto dealerships, and retailers.
Big Game Ballot Turnkey

Download our football playbook to learn what to include in a football sales package and how much to charge for each promotion and interactive content

Learn more about the Second Street Summit.