Sweepstakes
A high-value sweepstakes is the perfect opportunity for bridal stores to attract brides-to-be. This sweepstakes by WPSD in Paducah, KY in particular offered a $300 gift card to Anne’s Bridal in Paducah to use towards the purchase of wedding attire, as well as a $250 credit towards rental equipment and $500 off at The Grand Lodge.
Advertisers will surely get leads out of this promotion if you include an email opt-in, given that only those who need a dress will enter to win.
Quizzes
In this celebrity wedding quiz, the questions themselves give your advertiser insight on their consumers. This is a great place for bridal and tuxedo shops to advertise given its focus on style. Throw in some lead-generation questions about style and intent to purchase in the near future to gather information on potential leads.
Ballots
Add a Best Bridal Boutique category to a wedding ballot and your work is done. You can bring in multiple store advertisers this way, as they work toward making themselves the winner. In addition, you receive several other advertisers for each of the other categories.
Photo Contests
This photo contest was a big success for KTTC in Rochester, MN and their sponsors. Couples sent in their cutest pictures to enter for their chance to win valuable wedding prizes from each advertiser including $2,000 in flowers from Fox & Fern Floral. Beyond the winner, the contest provided the florist with tons of hot leads to contact about floral packages for their upcoming weddings.
For even more ideas, download the Seller’s Guide. This handy tool has promotion ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.