DON’T FORGET YOUR ULTIMATE IDEAS PLAYBOOK
Our playbook 537 Ideas to Engage Your Audience is your ultimate planning guide and idea bank to both promotions and email. Utilize over 500 ideas to for your 2023 calendar.
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Use National Sweepstakes
We’ve said it probably a million times, and we’ll say it again! Our National Sweepstakes are a no brainer to add to your yearly calendar. They are a proven and simple way to drive more revenue and increase your email database. Not only are the National Sweepstakes free to run, but you can even customize the design to fit your look or sponsor AND even add your own local prize. The opportunity is yours for the taking. Check out our 2023 National Sweepstakes Kit to learn more!
Build Up Current Initiatives
You’re already investing resources in your current initiatives, so why not build up those initiatives a bit more to generate even more revenue and database growth. These current initiatives could be in areas like Sports, Weather, Special Sections, Programming, Content Marketing, and more. You can also take a look at our 537 Ideas to Engage Your Audience to get more ideas flowing.
Big Money Opportunities
Big dollars, big ideas, big advertisers, big results – this is what we all want. Utilize some tried and true methods to bring in that big money. Annual or Recurring Campaigns are one way can help fill your advertiser funnel throughout the year. Check out our complete guide to recurring revenue for more info! And don’t forget the backbone of your promotional calendar – your Citywide Ballot. We have all of the tips and tricks for maximizing engagement and revenue with ballots here!
Lead Generating Campaigns
If you want to increase your revenue, you need to diversify where your revenue comes from. If you’re always going back to the same advertisers, it can be difficult to grow. Train your team on how to create custom lead-gen campaigns for any advertiser. These campaigns drive measurable results for your advertisers which means any business in your market is within your grasp.
First Party Data
If you don’t already have a first party strategy, now is the time to play catch up! It is more important than ever to own and know your audience so you are sending the right information at the right time to maximize engagement. On top of that, this information is incredibly useful and valuable to your advertisers, not to mention your sales team targeting those advertisers! Make sure you have opt-ins on everything, and this will help you generate targeted content for your audience.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.