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Download our playbook of 21 Contest Ideas for Magazines to drive sponsorship revenue, grow your email database, and engage your readers.
Key Takeaways
National Sweepstakes
Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!
Ballots
A Citywide ballot (Readers’ Choice, Best Of) is a perfect opportunity to highlight your advertisers and generate great revenue. These campaigns ask your audience to vote for their favorite businesses in a range of industries. Run a citywide ballot campaign to generate huge revenue and audience engagement for both your newspaper and your advertisers.
Recurring Revenue
Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.
Advertiser Showcase
Pulling together multiple sweepstakes for multiple advertisers all under one roof gives these businesses all the benefits of a large campaign, while still providing them with the personalized lead-gen results they’re looking for. Maximizing your advertiser’s experience and your revenue.
Lead-Gen Campaigns
Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. When they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.