Key Takeaways
Benefits of Brackets
Brackets bring the debates you have with your friends to life in a fun way. They are ideal for title sponsors and creating a multi-bracket recurring revenue campaign. They bring users back round after round, encourages viral sharing, and perfect for content teams.
Revenue Ideas
One of the most popular revenue ideas is the College Hoops bracket. But brackets can do more than just basketball. We’ve seen some big revenue generating brackets around local dining, favorite activities, pets, local attractions, entertainment, and local sports.
Audience Engagement Ideas
With or without a sponsor, brackets are one of the best engagement drivers whether it’s picking the top ice cream flavor, best local sports moment, top song of the decade, or best Thanksgiving side. Be sure to include an email opt-in to take advantage of all that engagement.
How to Sell
While you can sell brackets as a one-off campaign, make your sales process more efficient when you sell multiple brackets as an annual campaign. Develop a robust sponsorship package including digital, email, and core media elements.
Related Articles
Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.