12 Days of Christmas
KSAT-TV | San Antonio, TX
*2019 Second Street Award – Best Sweepstakes Winner
To celebrate and capitalize on the Christmas season, KSAT ran a series of 12 daily sweepstakes from 12 different sponsoring businesses. The campaign, in total, received over 28,000 entries and more than 20,300 opt-ed in for sponsor emails! This was a great boost for both the advertisers and the station, which generated $30,000 in revenue from the promotion.
Bahamas Paradise Cruise Line Sweepstakes
Daytona Beach News-Journal | Daytona Beach, FL
This sweepstakes from the Daytona Beach News-Journal was a great opportunity for the sponsoring cruise line to get in front of a large audience and grow their email list. With a huge prize two night cruise, this contest drove 6,700 entries. The entry form included email opt-ins for both the advertiser and paper and each added more than 1,000 new emails to their lists. The advertiser also utilized lead-generation questions to learn valuable consumer information. And, what’s more, the paper generated $15,000 in sponsorship revenue from this campaign!
WI State Fair Cream Puff Contest
WITI-TV | Milwaukee, WI
WITI-TV’s annual Cream Puff Sweepstakes is something their viewers look forward to every year. Sponsored by the Wisconsin State Fair, they give away 600 six-packs of cream puffs to generate excitement about the fair. This year they collected 22,275 entries – more than ever before! Attracting this huge audience was a perfect chance to grow both the station and advertiser’s email lists. The station added 12,087 opt-ins to their email list and the advertiser added 16,444 opt-ins. What’s even sweeter was the revenue – the station generated $10,000 in revenue!
Christmas Codeword Sweepstakes
Hutch Post | Hutchinson, KS
This Christmas Codeword sweepstakes was a great chance for Hutch Post to drive listenership. Three times a day the codeword was announced exclusively on-air and the station encouraged listeners to log the codeword at their website to be registered for the sponsor’s daily $100 gift certificate drawing. To drive participation, everyone who entered a codeword was also entered for the $1,000 Christmas Cash grand prize. The daily contests grew to 1,000 entries each day, giving the sponsors tons of valuable opt-ins. The stations ratings, web hits all soared during the promotion, which generated $12,700 in revenue.
Blake Shelton Ultimate Youngstown Night Out
WKBN-TV | Youngstown, OH
WKBN-TV secured a local venue to sponsor this concert experience ticket sweepstakes. The prize package included front-row tickets, a $100 gift card for dinner, and a hotel stay downtown for a Blake Shelton concert. This led to over 9,000 entries, nearly 2,500 opt-ins for the sponsor email list, and 1,600 new opt-ins for the station’s newsletter. Not only that, but the station brought in over $7,000 in sponsorship revenue.
YMCA Healthy Living Sweepstakes
Akron Beacon Journal | Akron, OH
Akron Beacon Journal created this sweepstakes with their local YMCA to capitalize on the New Year’s Resolution exercise rush. With a prize of a 6-month family membership, the sweepstakes drove over 2,500 entries and 790 opt-ins for the sponsor. The paper brought in $7,500 in revenue from this campaign. And, after the success of this sweepstakes, the YMCA purchased two more campaigns – a Summer Camp Giveaway and a three-month membership sweepstakes for the summer in May.
This year’s top sweepstakes truly showed the value of consumer data. While sponsorship revenue is great, understanding your audience better is invaluable!
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.