Announcing the 11th Annual Second Street Award Winners

by Matt Coen Second Street

CAMPAIGN OF THE YEAR

Winner: Baptist Juice Quiz – WJXT-TV

This annual campaign included native quizzes to complement monthly health blogs, social, on-air, online, email and more to promote Baptist Health’s ‘Juice Blog’ focused on healthy living. The campaign drove $186k in revenue for 2019 with a a renewal through 2021 for even more money! This campaign is something we hope all our partners will learn from and take inspiration. Take a lesson from WJXT and see how you can use promotions and email to create a robust, recurring campaign incorporating your powerful core media assets to drive results, awareness, and revenue!


BEST PROMOTIONS & EMAIL

Best Sponsored Campaign

Winner: Score a Trip to Hawaii Presented by Hawaiian Airlines – WBZ-FM

Finalists:

  • Green SpACE of the Week – WJXT-TV
  • Mother’s Day Giveaway – WDHN-TV
  • Buckeye Cruise for Cancer – Columbus Dispatch
  • Mow Your Grass Off Sweepstakes – KOAM-TV

Best List-Builder Campaign

Winner: Garth Brooks Sweepstakes – WWKA-FM

Finalists:


Best Advertiser Campaign

Winner: Solarbration Sweepstakes – WKBT-TV

Finalists:

  • STAATS Services Furnace Sweepstakes – Peoria Journal Star
  • Tequila Cazadores Cinco de Mayo Ballot – WKLB-FM
  • Win A New Bra From Barbara’s New Beginnings Sweepstakes – WMEE-FM
  • The Flavors of the Southwest Quiz – The Daily Sentinel

Best Programming or Editorial Campaign

Winner: What Should You Pay a Charleston Babysitter? Poll – Post and Courier

Finalists:

  • National Puppy Day Photo Contest – KSAT-TV
  • Morning Candys Ballot – KNDE-FM
  • Milk Consumption Poll – WANE-TV
  • Fish Fry Face-Off Ballot St. Louis Post-Dispatch

Best Recurring Revenue Campaign

Winner: Baptist Health Campaign – WJXT-TV

Finalists:

  • Incredible Kids Photo Contest – St. Louis Magazine See the case study!
  • Teacher Appreciation Awards Sweepstakes – WABK-FM/Blueberry Broadcasting
  • Dunkin’ Hot Spots Sweepstakes – WBQT-FM See the case study!
  • Athlete of Week/Teacher of Month: Ingles Photo Contest – Gaston Gazette

Best Branded Content

Winner:Nitrogen Pollution Knowledge Quiz – Cape Cod Times

Finalists:

  • DOT Child Passenger Safety Quiz – KTUU-TV
  • How Much Do You Know About Heart Health? Quiz – Southeast Missourian
  • How Much Do You Know about Caffeine? Quiz – Wilmington Star News

Best B2B Campaign

Winner: Celebrating Local Business – Topeka Capital-Journal

Finalists:

  • Business Boost Giveaway – WPSD-TV
  • HarborOne Bank’s Small Business Pro Pick’em Football
    Challenge – WBZ-FM

Best Multi-Market Campaign

Winner: Ultimate Summer Vacation Sweepstakes – Gannett

Finalists:

  • Salute to Nurses – Lee Enterprises
  • Blockbuster Bucket List Sweepstakes – Gannett
  • Amateur Photographer of the Year 2019 – Black Press Media
  • Remarkable Women – Nexstar

Best Sweepstakes

Winner: 12 Days of Christmas – KSAT-TV

Finalists:

  • Bahamas Paradise Cruise Line Sweepstakes –Daytona Beach News-Journal
  • WI State Fair Cream Puff Contest 2019 – WITI-TV
  • Christmas Codeword – Hutch Post
  • Win a 12-day Cruise for Two to Alaska on Windstar Cruises! – KIRO-FM
  • Blake Shelton Ultimate Youngstown Night Out – WKBN-TV
  • YMCA Healthy Living Sweepstakes – Akron Beacon Journal

Best Photo Contest

Winner: Dog Walking Forecast – WDTV-TV

Finalists:

  • Cutest Baby Photo Contest – Peoria Journal Star
  • 65 Years Photo Contest – KRDO-TV
  • Back To School Smiles – The Herald
  • Cover Kid Contest – Tulsa Kids Magazine
  • Renewal of Vows Photo Contest – Carroll Times Herald
  • Yard Shaming Photo Contest – WTAT-TV
  • Back to School Photo Contest – Herald-Mail

Best Video Contest

Winner: Roar Like a Dinosaur – WJW-TV

Finalists:

  • Oh Say Can You Sing – KRDO-TV
  • Back To School Smiles – The Herald
  • How Cool Is Your School: Teachers Rule – WICU-TV
  • POPTOPIA Commercial – KMVQ-FM

Best Citywide Ballot

Winner: WRAL.com Voters’ Choice Awards – WRAL-TV

Finalists:

  • Jax Best – WJXT-TV
  • Best of the Four States – Zimmer Radio
  • Best of the Best – Chattanooga Times Free Press
  • Readers’ Choice Best of NOCO – NOCO Style Check out the case study!
  • Best of Texoma – Herald Democrat
  • Best of Sumter – The Sumter Item
  • Best of the Best 2019 – The Frederick News-Post

Best Niche Ballot

Winner: Family Favorites – Baton Rouge Parents

Finalists:

  • Best of Mississippi Weddings – Mississippi Magazine
  • Lake Tahoe’s Most Remarkable Women – Tahoe Daily Tribune
  • 4 Frenzy High School Sports – WDIV-TV
  • HighSchoolOT Honors – WRAL-TV
  • Readers Choice HOME – Pittsburgh Magazine
  • CEO Best of Business Awards – Columbus CEO
  • Battle of the High Schools – KNDE-FM

Best Quiz

Winner: Garrett Popcorn Quizzes – Chicago Tribune

Finalists:

  • Hurricane Season Quiz – Wilmington Star-News
  • Cruise Travel Outlet Quiz – WKLB-FM
  • Weekly News Trivia – Albany Times Union
  • What Fall Activity Are You? – WNEP-TV
  • What Kind Of Pizza Are You? – WBZ-FM
  • How Much Do You Know About Tax Basics? – WKYX-FM
  • Know Your Beef Quiz | Missouri Beef Council – KYTV-TV

Best Poll

Winner: Be the Boss – WXKB-FM

Finalists:

  • Mayoral Poll – The Pitch
  • How Would You Reimagine the Loop Trolley? – St. Louis Magazine
  • Which White Bread Is Best? – Post and Courier
  • High 5 for Teachers 2019 – WAGA-TV
  • November Cover Contest 2019 – 5280 Magazine
  • NY’s New License Plate Proposal – WTEN-TV
  • Marketplace Chevy Player of the Year – KTAL-TV

Best National Sports Campaign

Winner: Pro Football Bick’s Picks – Arizona Sports 98.7 FM

Finalists:

  • College Hoops Challenge – Rockford Register Star Check out the case study!
  • Big Game Challenge – Topeka Capital-Journal
  • Pro Football Pick’Em Challenge – Beasley New Jersey
  • Basketball Bracket Challenge – Lawrence Journal-World
  • Auto Racing Challenge – KFDX-TV

Best Email Campaign

Winner: Automated Subscribe and Lead Nurturing Series – Greeley Tribune

Finalists:

  • Mother’s Day Promotion Sponsor Follow-Up Campaign – The Columbian
  • Memorial Day Real Estate Targeted Email – Tahoe Daily Tribune
  • Peace Perks – KPWJ-FM
  • Trip To Universal Orlando – WROR-FM

Best Email Newsletter

Winner: Iditarod Newsletter – Anchorage Daily News Read the case study!

Finalists:

  • MyNorthwest Contests & Events Newsletter – Bonneville Seattle
  • Daily Headlines – Daily Herald
  • Dave & Chuck Daily Download – WRIF-FM
  • Breaking News – KEZI-TV
  • The Latest – Record-Journal

Best Birthday Email

Winner: WGN-TV

Finalists:

  • WMMR-FM – Beasley Philadelphia
  • WXTU – Beasley Philadelphia
  • Southeast Missourian
  • The Pitch

BEST OVERALL PROGRAMS

Best Email Program

Winner: Record-Journal

Finalists:

  • Bonneville Seattle
  • Daily Herald Chicago
  • WHO-TV
  • WRAL-TV
  • Southeast Missourian

Best Advertiser Program

Winner: KY3-TV

Finalists:

  • Indy’s Child
  • WKBT-TV
  • WKLB-FM
  • Pocono Record

Best Small Market Program

Winner: Southeast Missourian

Finalists:

  • WKDZ-FM
  • Indy’s Child
  • Pocono Record
  • Bryan Broadcasting

Best Mid-Size Market Program

Winner: WISC-TV/Channel 3000

Finalists:

  • Rockford Register Star
  • WZFX-FM
  • Chattanooga Times Free Press
  • KY3-TV
  • Mississippi Magazine

Best Large Market Program

Winner: Columbus Dispatch

Finalists:

  • WJXT-TV
  • KPRC-TV
  • Pittsburgh Magazine
  • WBQT-FM

Best Group-Wide Strategy

Winner: Gannett

Finalists:

  • Beasley
  • Morgan Murphy
  • Nexstar
  • Graham

This year brought compelling success stories from both our finalists and winners. This year reminded us that promotions and email isn’t just a tool for a single department, it’s a resource for your entire media company. Driving outstanding results for programming and content teams to sales teams and advertisers, this year proves promotions and email are more important than ever before.

We’re already collecting nominations for next year’s 12th Annual Awards – Tell us your success story now!

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