5 Ideas to Drive BIG Revenue for Alternative Publishers

by Liz Huff Second Street


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Download our Seller’s Guide this handy guide is your sales playbook for over 40 top advertising categories. With suggested lead-gen questions, promotion ideas, prize ideas, and more, there’s no excuse to not land that next sale.

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Key Takeaways

National Sweepstakes

Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!

Six National Sweeps in 2021


A Citywide ballot (Readers’ Choice, Best Of) is a perfect opportunity to highlight your advertisers and generate great revenue. These campaigns ask your audience to vote for their favorite businesses in a range of industries. Run a citywide ballot campaign to generate huge revenue and audience engagement for both your publication and your advertisers.

Best of KC Drives $40,000

Recurring Revenue

Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.

Month-after-month revenue

Advertiser Showcase

Pulling together multiple sweepstakes for multiple advertisers all under one roof gives these businesses all the benefits of a large campaign, while still providing them with the personalized lead-gen results they’re looking for. Maximizing your advertiser’s experience and your revenue.

Advertiser showcases have maximum revenue potential

Lead-Gen Campaigns

Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. And when they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.

Create campaigns for any advertiser

Bonus Idea – Holidays!

The holidays are almost here, but there’s still time to drive in a lot of revenue to help you round out your 2020 goals. While the pandemic might be changing how the holidays look this year, there are still a lot of promotions perfect for the 2020 holiday season.

2020 brings holiday promotion success