Best Overall Promotion
Winner: Quad-City Times’ Promotions Program
Finalists:
- Entercom’s National Contests
- The Roanoke Times‘ Best of Holiday Shopping Ballot & Deals Store
- UpNorthLive.com’s Deal Cards
Contests
Best Video Contest
Winner: WRAZ-TV’s The Fox50 Lip Dub Project
Finalists:
- Arkansas Democrat Gazette’s Oh Say! Can you Sing?
- Entercom’s Sing Like Brad Paisley
Best Sweepstakes
Winner: Omaha World Herald’s Win $1,000 from Nebraska Crossing Outlets
Finalists:
- Popular Woodworking’s 31 Days of Christmas
- WFTS-TV’s iPad-a-Day Giveaway
Best Bracket
Winner: Herald & Review’s Fan Friendzy
Finalists:
- Gambit’s Bar Wars
- Republican-American’s Pick a Pizza
Best Sports Contest
Winner: The Wisconsin State Journal’s Mulligan Match-Up
Finalists:
- Atlanta Journal Constitution’s Bracket Fiasco
- Community Publishers’ High School Football Frenzy
- The Roanoke Times’ Fearless Forecasters
- The State Journal Register’s Pro Football
- WNOR-FM & WAFX-FM’s Auto Racing Challenge
Best Big Giveaway
Winner: WSB-FM’s Lake Lanier Islands Dream Wedding
Finalists:
- KCTV-TV’s National Mortgage Giveaway
- WRAZ-TV’s Hardee’s Tailgate Takeout Man Cave Giveaway
Best Advertiser Campaign
Winner: Entercom New Orleans’ $500 Bank Sweepstakes
Finalists:
- KULR-TV’s Pick a Beet
- Quad-City Times‘ Christmas in July
Best Photo Contest
Winner: WEZB-FM’s Baby Bash
Finalists:
- WJRR-FM’s Ultimate Couple Contest
- WSAZ-TV’s Cutest Pet Contest
Contest Programs
Best Small-Market Contest Program
Winner: KSBY-TV, Cordillera Communications
Finalists:
- DurhamRegion.com, Metroland Durham Region Group
- KFDX-TV, Nexstar Broadcasting
- KTUU-TV, Schurz Communications
- Record-Journal, Record-Journal Publications
Best Midsize-Market Contest Program
Winner: Quad-City Times, Lee Enterprises
Finalists:
- Calgary Sun, Sun Media Corporation
- KPTV-TV, Meredith Corporation
- KY3-TV, Schurz Communications
- The Roanoke Times, BH Media Group
Best Large-Market Contest Program
Winner: Toronto Sun, Sun Media Corporation
Finalists:
- Chatelaine Magazine, Rogers Communications
- KVVU-TV, Meredith Corporation
- Omaha World Herald, BH Media Group
- U-T San Diego, Copley Press
Best Major-Market Contest Program
Winner: WAGA-TV, Fox Broadcasting
Finalists:
- Atlanta Journal-Constitution, Cox Media
- KTLA-TV, Tribune Broadcasting
- WCIU-TV, Weigel Broadcasting Co.
- WFLD-TV, Fox Broadcasting
Ballots
Best Metro Ballot
Winner: The Signal’s Best of Santa Clarita Valley
Finalists:
- Naples Daily News’ Southwest Florida Choice Awards
- U-T San Diego’s San Diego’s Best
Best Niche Ballot
Winner: The Roanoke Times’ Best of Holiday Shopping
Finalists:
- MetroFamily Magazine’s Family Favorites
- The Signal’s Prep Football Fans’ Choice Awards
- The State-Journal Register’s Illinois State Fair Top Ten
Deals
Best Regional Travel Deal
Winner: Quad-City Times’ Grizzly Jack’s Grand Bear Resort
Finalists:
Best Service Deal
Winner: Billings Gazette’s CARNU Auto Detailing Center
Finalists:
Best Beauty Deal
Winner: Miami Herald’s Aveda Seven Seas Spa and Salon
Finalists:
Best Event Deal
Winner: Provo Daily Herald’s Stadium of Fire
Finalists:
- Everett Herald’s Warm Beach Camp
- Miami Herald’s Taste of Brickwell Food & Wine Festival
Best Retail Deal
Winner: Omaha World Herald’s Bellino’s Fireworks
Finalists:
Best Restaurant Deal
Winner: Tri-City Herald’s Cedars Restaurant and Lounge
Finalists:
- HalfPriceCincy’s Boi Na Braza Churrascaria Brazilian Steak House
- Honolulu Star-Advertiser’s KFC Hawaii
Best Recreation Deal
Winner: HalfPriceCincy’s Belterra Casino Resort
Finalists:
Best Deals Store
Winner: Quad-City Times’ Cyber Week
Finalists:
- Miami Herald’s Best of 2012
- Miami Herald’s Holiday Gift Guide
Best Deal Card
Winner: UpNorthLive.com’s Golf Card
Finalists:
- Fresno Bee’s Golf Card
- WNWO-TV’s Golf Card
Deals Programs
Best Small-Market Deals Program
Winner: UpNorthLive.com’s UpNorthlive Deals, Barrington Broadcasting
Finalists:
- Augusta Chronicle‘s Augusta Daily Deals, Morris Publishing Group
- Billings Gazette’s Today’s Deal, Lee Enterprises
Best Midsize-Market Deals Program
Winner: Quad-City Times’ Get it Today!, Lee Enterprises
Finalists:
- KY3-TV’s Daily Deals, Schurz Communications
- Omaha World Herald’s DailyDealOmaha, BH Media Group
Best Large-Market Deals Program
Winner: HalfPriceCincy’s CincySavers,Hubbard Broadcasting
Finalists:
- Charlotte Observer’s dealsaver, The McClatchy Company
- St. Louis Dispatch’s Today’s Deal, Lee Enterprises
Best Major-Market Deals Program
Winner: Miami Herald’s dealsaver, The McClatchy Company
Finalists:
- Fort Worth Star-Telegram’s dealsaver, The McClatchy Company
- Greater Media Philadelphia’s Big Friggin’ Deal, Greater Media, Inc.
Related Articles
Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.