Sweepstakes
Sweepstakes are a perfect way to drum up awareness and drive leads for your bathroom advertiser. This bathroom remodel sweepstakes from KTUU-TV and a local restoration company gave away a $5,500 tub/shower conversion to one lucky winner. The high-value prize helped identify qualified leads for the advertiser.
Photo Contests
WZID-TV invited their audience to submit a photo of their ugly bathroom for this photo sweepstakes. The contest sponsor, Luxury Bath by PIC Home Pros, provided the prize of a bathroom remodel valued at up to $10,000. The sponsor also included two questions on the registration page to learn information about potential customers. Plus, Luxury Bath will get incredibly valuable information from each user picture.
Quizzes
Aberdeen Daily News secured a local floor and ceiling company to sponsor this bathroom trivia quiz. The sponsor included a lead-generation question on the registration form to gather information on potential leads.
Learn how small-market radio stations WKDZ-FM and WHVO-FM drove $5K with a Bathroom Makeover Photo Contest! For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.