Quizzes
In this turnkey Energy and Electrical Safety trivia quiz, advertisers have the opportunity to align with you and show they are a company that values safety. KYTV-TV of Springfield, MO ran this quiz with a local electric company collected over 1,300 entries. Include lead-generation questions on your registration form to gather valuable information on potential leads.
Sweepstakes
A high-value sweepstakes is the perfect opportunity for utility companies to attract potential customers. This sweepstakes from the Peoria Journal Star in Peoria, IL gave away a brand new air conditioning unit and professional installation to one lucky user. Advertisers will surely get leads out of this promotion if you include an email opt-in, given that only those who need a new will enter to win.
Photo Contests
This ‘Ugly Furnace’ photo contest was a big success for Seacoast Media Group and their HVAC sponsors. Audience members submitted photos of their old furnaces in need of a replacement for a chance to win a brand new unit. Utilizing lead-generation questions, the advertiser was able to identify leads for furnace system repair or replacement.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.