Pets Vs Furniture Photo Contest
WCAX-TV | Burlington, VT
This fun photo contest from WCAX-TV asked viewers to submit a photo of their furniture destroyed by their pet. They secured Ashley Homestore as a sponsor, who provided a new couch as a prize. The contest collected nearly 130 photo entries, over 460 users voted for their favorites.
Levin Furniture Pet Star Contest
WJW-TV | Cleveland, OH
WJW-TV invited viewers to submit photos of their photographic pets for a chance for the pet to become the star of the next Levin Furniture ad campaign. It was a hit with their audience; 800 viewers shared their pet photos and nearly 3,000 voted for their favorite. The campaign also collected 1,174 opt-ins for the station and sponsors.
Antique Furniture Quiz
WDSN-FM | Reynoldsville, PN
This quiz tested users on their antique knowledge for a chance to win $200. The station drove awareness by giving users who took the quiz $10 off just for entering. Over 300 people took the quiz, 290 entered the $200 sweepstakes and 232 opt-ed in for emails from the sponsor.
What’s Your Home Decor Personality? Quiz
WPSD-TV | Paducah, KY
WPSD invited their audience to discover their home decor personality with this fun quiz, sponsored by a local furniture company, Higdon Furniture. To drive participation, Higdon provided a $500 gift card to one lucky user. The quiz was taken 1,800 times and 74% of users opted-in for advertiser emails.
America’s Mattress – Bedroom Giveaway
KVIA-TV | El Paso, TX
KVIA hosted a sweepstakes with furniture advertiser, America’s Mattress, for a bedroom set including headboard, bed foot-board, dresser and mirror. They increased the excitement by allowing users to enter once a day and gain more entries for sharing with friends and family. The campaign collected more than 2,500 entries from over 1,440 users, and over 1,100 users opt-ed in for emails from the advertiser.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.