Quizzes
Quizzes are versatile and can be tailored to any holiday specific foods. Pair this “How Well Do You Know Your Food?” quiz with a grocery store as your advertiser, and you’ll be cooking up a great partnership. Don’t forget to include lead-generation questions to find out who your market is.
Photo Contests
People love to take pictures of the food they make and the food they’re about to eat. A photo contest can be a perfect pitch to a local grocery store. Include an email opt-in so that people who are interested can receive news in the future from you advertiser.
Sweepstakes
WXMI-TV’s grocery giveaway generated $10,000 in revenue all from two brand new sponsors. The station and the advertisers wanted a contest that could give back to the community. During the ten-day contest, ten winners received a $150 grocery gift card for themselves and a second $150 gift card to donate to local food banks. By adding a simple opt-in WXMI generated over 5,000 new email addresses for their sponsors.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.