Sweepstakes
With the chance to win a 4th of July package including hotel, food, and parking, this sweepstakes by WLEX-TV in Lexington, KY reeled in 2,463 entries. It was sponsored by the hotel and allowed the advertiser to see who was traveling, or who wanted to, in the near future based on the travel-themed prize. By including an email opt-in the sponsor would have a large database of hot leads to target with future marketing campaigns.
Quizzes
Pitch this quiz to hotel and lodging facilities to engage their market. Travelers will enjoy seeing their outcome from this personality quiz, and the advertiser now has a good pool of people who they know may make use of their services. Add lead-generation questions, such as “How many nights do you typically stay when you take a vacation?” or “What facilities are most important to you besides your room?” to obtain this information, and you’re set.
Photo Contests
A Summer Travel photo contest is a fantastic way to engage your audience. Travel pictures are fun to look at and spark wanderlust in those who view them. And when you include an outstanding prize of a free hotel stay or other valuable vacation package, you’ll be sure to encourage tons of entries and votes from potential consumers making this a great contest to pitch to those who run lodging and travel accommodation businesses.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.