Daily Newsletters
In our digital world, many people are solely getting their local news and information from alerts on their phone. With daily newsletters, you can make sure looking for emails from your media company becomes a daily routine for your audience.
Headlines
Headlines aren’t just for newspapers. Your radio station or television station can also offer readers relevant news relating to their interests. Whether it’s coverage of a major criminal story or information on an upcoming severe weather event, people love headline newsletters.
Breaking News
Breaking news doesn’t need to be earth-shattering to be effective. Grab your reader’s attention with a “Breaking News” announcement in the subject line and at the top of your email. Plus, be sure to include a call to action directing readers to your site to learn more.
Business News
Offer readers local business news while also giving local businesses the opportunity to sponsor articles featuring their company. You can even increase the frequency of these newsletters by setting them up to automatically send to certain segments of your audience.
Local Events
Highlight your town’s local events with weekly or monthly emails to generate revenue and bring your community together. Everyone’s always looking for something to do, so these newsletters can be very attractive to your community members.
Sports
No matter the size of your community, everyone has a team they’re passionate about. Sports newsletters can include updates on local high school, college, or professional sports teams. Report scores and highlights, or even plug a video in there for maximum engagement.
Weekly/Monthly Campaigns
Target a niche audience with weekly or monthly segmented newsletters. Use data from general newsletters to determine which types of content to run. For example, if you find that recipes are especially popular among audience members, dedicate a newsletter to recipes or food.
Pets
No matter the size of your community, everyone has a team they’re passionate about. Sports newsletters can include updates on local high school, college, or professional sports teams. Report scores and highlights, or even plug a video in there for maximum engagement.
Food
Introduce readers to a new restaurant in town, send a recipe, or promote your “Best Restaurants in Town” ballot – Members of this segmented audience have already expressed an interest in these topics, so they will likely be interested in voting.
Real Estate
Feature local houses for sale or put a spotlight on a local neighborhood. This is also the perfect space to promote your citywide ballots or an “In my Neighborhood” style photo contest.
Engagement Campaigns
Email is the best way to drive traffic to your engagement campaigns. Get the most out of your database by letting readers know about all the latest campaigns you’re running.
With a complete newsletter plan featuring several different email newsletters, you’ll keep your entire database engaged!
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Tim is the Director of Email Success at Second Street and has extensive background in media. Tim is dedicated to helping local media companies find success through their email programs while leveraging promotions to grow their database and achieve their company's goals.