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Turn Up the Heat: Q3 Summer Promotion Ideas

by Kristen Wehe Second Street

National Sweepstakes

The national sweepstakes are YOUR contest to run, with the perk of a national prize. They are fully customizable, so you can apply the branding of your organization or your advertiser for a more branded experience. Check out the National Sweepstakes Kit!

The Value Proposition

Drive leads for ROI
Prizes bring big engagement
Measurable & Trackable
Targets core demographic
Customizable
Database growth
Capture audience data

Advertisers to Target

Real Estate
Financial
Healthcare
Home Services
Grocery
Insurance
Education

Seasonal Lead-Gen

Leads lists and revenue number can see a bit of a nosedive in the summertime, and your advertisers are relying on leads to keep sales momentum up. Promotions provide them with a perfect opportunity to utilize your audience to drive those leads. And REMEMBER – include an opt-in for your sponsor, along with lead-gen questions!

Seasonal Ideas

4th of July/250th Anniversary
Labor Day
Back to School
Prep Sports
Summer Fun
Weather
State/Local Fairs
Festivals/Concerts
Travel
Outdoor Activities
Women’s Equality Day
Canada Day
Grandparent’s Day
Child Safety

Advertisers to Target

Utilities
Telecom
Event Venues
Healthcare
Restaurants
Grocery
Higher Education
Local Attractions
Bars/Spirit Shops
Home Services
Travel/Hospitality
Regional Sports Teams
Automotive
Real Estate
Legal
Finance/Mortgage
Retail

Football

Football is HUGE 22 week opportunity for your company and for your advertisers. Whether you’re utilizing our national ProFootball Pick’em or targeting local high school or college teams, this is a recurring campaign just waiting to be created!