Sweepstakes
Sweepstakes are a perfect way to get your pet advertisers in front of a targeted audience! The Spartanburg Herald-Journal hosted a two-week daycare sweepstakes with Peyton’s Place, a local doggy daycare. The advertiser included an opt-in and a question asking users if they have ever used a doggy daycare. This combination of opt-in and smart lead-generation question provided Peyton’s Place with a list of interested users they can contact!
Quizzes
The Daily Advocate used the Pet Care trivia quiz turnkey for a perfect promotion for local business ‘Keller Animal Feeds and Needs Drive Thru’ to sponsor. The quiz asked users about essential pet care, such as the importance of spaying and neutering pets and how to manage their oral health. This helped establish the advertiser as an authority on pet care while educating their audience! With opt-ins on the registration form, both the paper and the advertiser were able to grow their email database!
Photo/Video Contests
CHUR-FM hosted this Best Pet photo contest with a pet food company to give away one year of free pet food. This was a perfect chance to get in front of pet parents and, utilizing lead-generation questions, the advertiser gauged brand awareness and learned about their customers current pet foods.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.