Advertisers to Target for September
Many advertisers love the chance to be a part of football-themed interactive content and promotions. Here are three advertising categories you want to be sure to reach out to as you start planning your football campaigns.
| Utilities and HVAC | Automotive |
|---|---|
| Cable and Internet Providers | Dealerships |
| Gas and Electric | Service Departments |
| HVAC Installation | Repair Shops and Mechanics |
| Home Inspectors | Dealer Associations |
| HVAC Service and Repair | Aftermarket Retailers |
| Tire Retailers | |
Top Ideas for September
Pick’em
Season-long pick’ems for pro, college, or high school football offer extended branding opportunities for advertisers throughout the duration of the season.
KSDK-TV’s pro football pick’em was a big success with the entire KSDK station team (sales, marketing, programming) all jumping on board. Sponsored by a local automotive dealer, the pick’em brought in $25,000.
For sports station KKFN-FM “The Fan,” running a pro football pick’em has been a great way to involve their radio personalities and connect with their listeners – They’re bringing in over 10,000 users every year. Sponsored by a local sports bar and a beer distributor, they earned over $20,000 in revenue.
Submission Contests
Whether you’re looking for the cutest little football player, the biggest fan spirit, or the best tailgate party, these contests drive tons of entries and lots of pageviews.
WIXX-FM in Green Bay, WI created an Instagram hashtag photo contest sponsored by the Packers Pro Shop. The contest received over 200 entries.
The Texarkana Gazette ran this adorable photo contest looking for the Cutest Lil’ Football Fan and sponsored by five different advertisers. The contest received over 10,000 votes.
Sweepstakes
With a valuable prize like VIP ticket packages, luxury tailgating supplies, and vacations, these contests drive huge engagement numbers and collect lots of email addresses.
Inside Columbia Magazine created this popular tailgating sweepstakes with the prize of a luxury cooler filled with beer and meat. The contest collected over 1,200 email addresses for their sponsor, the Missouri Beef Council.
An insurance company sponsored this football sweepstakes by WHKO-FM. The prize was an ultimate fan giveaway including four tickets to watch the Cincinnati Bengals, a hotel, and trip spending money.
Quizzes
Football-themed quizzes can target a wide audience and get tons of shares on social media.
Sponsored by a local sports bar and grill, the Game Day Griz Quiz by KPAX-TV was a big hit with fans. Plus, by taking the quiz, users were entered into a sweepstakes to win a gift card to the restaurant.
The “Test Your Green and Gold Knowledge” trivia quiz was created by WSSP-FM. The quiz was part of Wendy’s annual buy of over $100,000.
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Brian is the marketing firestorm behind the Entercom Seattle’s radio brands. Brian has a wealth of knowledge on every promotional blockbuster Entercom Seattle has produced in the last 10 years.