Getting Smart with Sponsored Campaigns: A Year of Ideas

Sponsored campaigns are a proven way to drive big dollars – take advantage of these can’t-miss opportunities

Sponsored campaigns should be the foundation of your promotions strategy. Designed to complement all the initiatives on your company’s calendar, the holidays coming up, and big events in your community, promotions sponsored by one or more advertisers are a proven way to drive big dollars.

Here we’ve put together a whole year of must-run sponsorship campaign ideas for any market and any media type. To make your life even easier, every idea on this page is already available as a turnkey, so you can have this up-and-running in a matter of minutes.

January

Must Run – Fitness Quiz Bundle
Bonus Points – Fitness Giveaway, Big Game Trivia Quiz

Fitness Quiz Sponsored by Sporting Goods Store

February

Must Run – Best of Weddings Ballot
Bonus Points – Dream Wedding Giveaway, Bridal Quiz Bundle

Best of Weddings Ballot

March

Must Run – College Basketball Bracket
Bonus Points – Basketball Ticket Giveaway, Financial & Taxes Quiz Bundle

Basketball Bracket Drives $60K

April

Must Run – Cutest Kids Photo Contest
Bonus Points – Baseball Ticket Sweepstakes, Baseball Quiz Bundle

Cutest Baby Contest Drives Hot Leads

May

Must Run – Mother’s Day Sweepstakes
CBonus Points – Mom & Me Photo Contest, Home Improvement Quiz Bundle

Pick-Great-Sponsors-for-Your-Mothers-Day-Contest-1024x490

June

Must Run – Father’s Day Giveaway
Bonus Points – Father’s Day Quiz Bundle, Rescue My Grill Photo Contest

stlpd grill friend

July

Must Run – Vacation Getaway Giveaway
Bonus Points – Summer Fun Photo Contest, Vacation Quiz Bundle

Summer-Road-Trip-Sweepstakes-Ad-thumbnail

August

Must Run – Back to School Photo Contest
Bonus Points – Football Pick’em, Family Favorites Ballot

KRON-TV's "Back to School Photo Contest"

September

Must Run – Best of High School Football Ballot
Bonus Points – Football Quiz Bundle, Football Ticket Sweepstakes

High School Football Ballot a Huge Success

October

Must Run – Cutest Pet Photo Contest
Bonus Points – Breast Cancer Awareness Quiz Bundle, Halloween Quiz Bundle

Pet-Costume-Halloween

November

Must Run – Grocery Giveaway
Bonus Points – Thanksgiving Quiz Bundle, Recipe Contest

Sweepstakes are Great for Grocery

December

Must Run – 12 Days of Giveaways Sweepstakes
Bonus Points – Scared of Santa Photo Contest, Holiday Quiz Bundle

12DaysGivingSweeps

It doesn’t matter what time of year, you can up your game when it comes to planning and selling sponsored contests. Looking for even more inspiration? Our Ideas Playbook has over 300 contest and interactive content ideas to help you get started.