Aim for 7 questions.
With 7 questions, your quiz is long enough to cover the subject but quick enough to be easily completed. To make sure all 7 questions are the best they can be, start by brainstorming 14 questions and then eliminate any that aren’t fun, are too difficult, or don’t correlate well with the outcomes.
Keep it short and simple.
Questions shouldn’t require too much thought to answer, so the question itself should be just a simple sentence. As for answers, one word is best, but 2-4 word phrases are OK in moderation.
Don’t make your questions too obvious.
If you are writing a What Kind of Car Should You Drive? quiz, don’t make one of the questions “What kind of car do you want?” While that may be an extreme example, but you should make sure that none of your questions or answers point too obviously to a particular outcome. Also, keep in mind that your questions don’t necessarily need to be related to the topic of the quiz. As long as the question has a purpose and helps lead to an outcome, it can be about anything.
Pay attention to the order of your questions.
To capture people’s attention, start your quiz with your second-most exciting question, and then finish it off with the most exciting to go out with a bang. Keep the most difficult questions that might require more thought in the middle, so that by the time people get to them they are already committed.
Have a consistent number of answers.
Each question you write should have the same number of answers, unless you have a specific reason for changing that number (i.e. a Yes or No answer). A good number of answers to aim for is 4-6. You should also make an effort to vary the punch line, by sometimes putting the funniest answer at the end and sometimes leading with it.
Make sure there’s an answer for everyone.
When you are writing the answers, make them all uniquely different and cover the full spectrum so everyone is able to select an answer that works for them. One useful strategy is to think of your answers in terms of high, medium, low, and no interest. One answer is for someone extremely interested in the topic, one is for someone with average interest, one is for someone mildly interested, and one is for someone with no interest in the topic at all.
Be careful with pop culture references.
When you are considering using a pop culture reference in your quiz (i.e. “Who is your favorite sitcom character?”), first consider your target audience – will they get these references? Make sure all of the people or characters you include are widely recognizable, since people might give up on your quiz if they don’t know any of them and aren’t able to make an informed decision for their response.
The most important thing to remember when creating a quiz is to leave time for testing. Send your completed quiz around to your friends, coworkers, and family members, and make sure they enjoy the process of taking it and are happy with their outcomes before you make it public.