Your viewers are watching football.
If you broadcast football games, you have no excuse for not running a complementary promotion. You already have a captive audience that will be watching broadcasts throughout the week. Even if you’re not broadcasting your local team’s game, you will still be still covering on it. This might be your pre-game show, weekly sports plus, or other sports programing. Either way, your newsroom is talking about it and you should easily tie in a relevant promotion.
Advertisers want to be aligned with football.
Sports draw a strong male demographic that’s traditionally difficult to reach. With football promotions, you can deliver that audience to your advertiser – and provide them with measurable results. Additionally, if you’re fully backing this campaign – by utilizing your talent to promote it and including VIP pickers – advertisers will want to be a part of the excitement.
Football promotions score engagement and traffic.
Fans are already checking scores and updates about their favorite team on your website. The next step is to get them involved. Football promotions are the perfect complement to your existing football content and will do just that. They will further your audience’s engagement with your site and will bring them back more frequently. Football promotions are exactly what football fans are looking for and want to be a part of – so capitalize on it!
Football promotions drive big revenue.
Promotions are a BIG business that can drive BIG revenues. Stations that believe in the power of promotions and have invested in them have seen some incredible results. KFMB-TV, in San Diego, California, made $45,000 with a single football promotion. Add multiple football promotions to your mix and you can drive over $50,000 in digital revenue annually.
Football lends itself to many promotion types.
Look beyond the pick’em. For maximum promotions success and revenue, you should create a diverse football promotions calendar that incorporates photo contests, sweepstakes, deal cards, quizzes, ballots, and more. Recently, we have seen lots of success with biggest fan photo contests and matchup trivia quizzes. Check out some examples out below:
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.