Case Study Highlights
- Video contest and ad buy generated $11,000 for WCKX-FM
- 32 video entries were received
- Over 400 users registered to vote
The Idea
WCKX-FM (Power 107.5) is an urban radio station in Columbus, Ohio with a focus on current R&B & hip-hop. The station is a part of Radio One and has a DMA of 32.
The “Crew the Star Spangled Banner” contest was created especially for the Columbus Crew, a Major League Soccer team in Columbus, Ohio.
The Execution
The contest invited listeners to submit a short video of themselves singing the national anthem. The individual or group featured in the video that received the most votes won the opportunity to sing live at the Red, White, & Crew event at Crew Stadium on the 4th of July.
The sponsorship package included contest branding, online display ads, and social media posts.
Contest promotion took place on air, online, and on site at Crew Stadium.
The Results
The Crew the Star Spangled Banner contest was part of an existing buy that brought in $11,000 in digital revenue for the year. The contest received 32 submissions – an impressive number for a video talent contest – and attracted 440 registered users to vote.
Since the contest had multiple high-quality entries and the winning group was apparently amazing, the contest was a success for the Red, White, & Crew event as well.
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Megan is the Content Manager of the Second Street Lab and is committed to delivering useful, thoughtful, and intelligent content for media and marketers to drive revenue, audience engagement, and email growth with engagement campaigns.