3 Quiz Strategies TV Stations Should Adopt

Quizzes aren’t just for fun – they collect data and drive revenue

Quizzes are fun and incredibly shareable promotions that engage a highly targeted audience, and they’re a perfect fit for TV.

As a TV station, you have a large reach, popular programming, and lots of loyal viewers. Your talent have large fan bases and many social followers. Having your talent take quizzes and then share their results on air and on their social accounts is a great way to quickly reach a large audience.

Here are lots of quiz ideas that your station can promote throughout the year, and even tie in with other promotions and initiatives. I’ve divided them into 3 sections to make it even easier for you to find exactly the theme you’re looking for:

Program-specific quizzes that tie into content you are showing on air
Local quizzes that tie into events and businesses in your market
Station-specific quizzes that tie into your local programming

Program-Specific Quizzes

Sports

You can easily create trivia quizzes for every major sport, but there are plenty of opportunities for personality quizzes as well. Here are a few ideas to get you started. Don’t forget about high school sports or other sports that are popular in your market!

Which College Basketball Mascot Are You?
What Kind of Football Fan Are You?
What’s Your Golf Game Like?
Which Auto Racing Driver Are You?
Which Baseball Player Are You?

Entertainment

You can tie a quiz in with both network-specific and syndicated programming, as well as special broadcasts like awards shows. Here are a few ideas for personality quizzes. You can also create trivia quizzes for any of these – think Movie Awards Trivia or “How Well Do You Know Seinfeld?

Network Specific Programming:
- Which Voice Judge Are You? (The Voice)
- What Kind of Dancer Are You? or What Should Your Signature Move Be? (Dancing with the Stars)
- Which Spice Are You? (The Taste)
Syndicated Programming:
- Which Seinfeld Character Are You?
- What Friends Character Are You?
- Which TV High School Should You Attend?
Awards Shows:
- Which Movie Theater Snack Are You?
- Which Song Describes Your Life?

Holidays

Holidays are the perfect opportunity for a seasonally relevant quiz. While you can run a trivia quiz around almost any holiday (Holiday Movie Quotes Trivia, American History Trivia, etc), you can also come up with a fun personality quiz.

What Should You Get Your Sweetheart for Valentine’s Day?
Which TV Mom/Dad Are You?
Which Founding Father Are You?
Which Halloween Candy Are You?
Which Thanksgiving Food Are You?
Which Holiday Movie Are You?
Which TV Family Should You Spend the Holidays With?

Local Quizzes

Whether they’re personality or trivia, local quizzes that relate to your market are sure to be a hit with your audience.

Which State Fair Ride Are You?
How Well Do You Know Your Town?
Where Should You Eat for Dinner?

Station-Specific Quizzes

Just like program-specific quizzes tie in with your entertainment programming station-specific quizzes relate to your local programming.

What On-Air Personality Are You?
Test Your Local News Knowledge Trivia
Year in Review Trivia
Station History Trivia

Don’t feel confined to the ideas on this list – the most important thing with quizzes is to find a theme that will resonate with your specific audience.