A horse racing quiz campaign aligns advertisers with the excitement of Derby season
Horse racing is a multi-billion dollar industry with a huge fan base. The Kentucky Derby alone pulls in nearly 18 million viewers
But with the average Kentucky Derby race lasting only 2 minutes and 2 seconds, you’re not equipped with a lot of on-air spots to sell to sponsors looking for a way to align themselves with the Triple Crown races.
The Kentucky Derby, on the first Saturday in May, is only the first race making up the Triple Crown (The Kentucky Derby, Preakness Stakes, and Belmont Stakes). This provides 6 weeks of prime horse racing action: the perfect opportunity to run a horse racing quiz bundle.
Quiz bundles can fit a variety of different sponsors. Plus, with the ability for them to run for multiple weeks, bundles can provide a lot of branding for your advertisers.
Want to increase participation? Work with your sponsor to include an offer that relates to their business on the outcome page like a coupon for an automotive service, financial service, or free appetizer. This is a great way to drive foot traffic to your advertiser.
Make the promotion even more valuable to advertisers by including 2-3 optional survey questions. Survey questions are an excellent way to produce qualified leads. Check out these survey questions perfect for a local restaurant to learn more about their consumers.
Ready to get started? We have hundreds of turnkey quizzes ready to run and customize on our platform, including enough quizzes about horse racing to make a perfect bundle.
Want to see one of our turnkey Kentucky Derby quizzes in action? Give it a shot, and see how you do!
There are three races in the Triple Crown.
- The Kentucky Derby
- The Preakness
- The Belmont Stakes
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.