The 2015 Second Street Awards Winners & Finalists

by Liz Huff Second Street

BEST OVERALL PROMOTION

Best-Advertiser-Quzi

Winner: WPSD-TV’s What’s Your Home Decor Personality?


CONTESTS

Best Video & MP3 Contest

Best-Video-MP3-Contest1

Winner: KNXV-TV’s ABC Salutes Arizona Veterans

Finalists:

  • WHTA-FM’s #BirthdayBash20 5 Minutes of Fame
  • Forsyth County News‘ The Official Forsyth Dance Off
  • CIFM-FM’s Be the Opener for Finger Eleven Contest

Best Sweepstakes

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Winner: WXMI’s Grocery Giveaway

Finalists:

  • KMGH-TV’s Ameristar Getaway
  • Opelika-Auburn News‘ Jewelry Giveaway
  • KCLR-FM, KATI-FM’s The Gift of Magic Giveaway
  • WHAM-TV’s Cruze Into Summer

Best National Sports Contest

Best-National-Sports-Contest

Winner: Northwest Herald’s UPick’Em Pro Football

Finalists:

  • KFDX-TV’s Texomas Auto Racing
  • KKFN-FM’s 2015 Bracket Challenge
  • Steamboat Pilot & Today‘s Footbal Pick’Em League
  • Bristol Herald Courier‘s Auto Racing Challenge

Best Local Sports Contest

Best-Local-Sports

Winner: WYMG-FM’s Football Player of the Week

Finalists:


Best Photo Contest

Best-Photo-Contest

Winner: WPXY-FM’s Cutest Baby Contest

Finalists:

  • WLMG-FM’s Puppy Love
  • Sunday World’s Peugot Baby of the Year
  • CIFM-FM’s Master of All Garages
  • Record-Journal‘s School Spirit Photo Contest

Best #PhotoSweepstakes

Best-Photo-Sweepstakes

Winner: KNDD-FM’s Odin Mug Shot

Finalists:

  • Tulsa Kids‘ My Tulsa Kids Force
  • Steamboat Pilot & Today‘s Summer In Steamboat
  • WERQ-FM’s Q Selfie Summer
  • KIRO-AM’s My Seahawks

Best Overall Contest Program

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Winner: WKDZ-FM

Finalists:

  • KMGH-TV
  • WPXY-FM
  • The Kansas City Star

BALLOTS

Best Metro Ballot

Best-Metro-Ballot

Winner: Forsyth County News’ Best of Forsyth

Finalists:

  • D Magazine‘s Best of Big D
  • Southeast Missourian‘s Cape County Choice Awards
  • Charleston City Paper’s Best of the Best
  • The Frederick News-Post’s Best of the Best
  • Northwest Herald‘s Best of the Fox

Best Niche Ballot

Best-Niche-Ballot

Winner: Northshore Magazine’s Wedding Awards

Finalists:


Best Overall Ballot Program

Best-Overall-Ballot-Program

Winner: Charleston City Paper

Finalists:

  • D Magazine
  • Coastal Virginia Magazine
  • The Roanoke Times

QUIZZES

Best Native Quiz

Best-Native-Quiz

Winner: Richmond Times-Dispatch‘s What Color Should You Paint Your Front Door?

Finalists:

  • The Philadelphia Inquirer‘s What’s Your Home Energy IQ?
  • Wisconsin State Journal‘s Winter’s Coming: Should You Repair or Replace Your Heater?
  • The Philadelphia Inquirer‘s What is Your Philadelphia Bike Law IQ?

Best Sponsored Quiz

Best-Sponsored-Quiz

Winner: Greeley Tribune‘s What Kind of Driver Are You?

Finalists:


Best Editorial Quiz

Best-Editorial-Quiz

Winner: The Wichita Eagle‘s How Well Do You Know Kris Kobach?

Finalists:

  • The Arizona Republic‘s Can You Pass the U.S. Citizenship Test?
  • The Wisconsin State Journal‘s What’s Your Golf Game Like?
  • St. Louis Magazine‘s Who Said It, Yogi Berra or Mike Shannon?
  • Bangor Daily News‘ Can You Recycle That? An Eco-Friendly Quiz

Best Overall Quiz Program

Best-Overall-Quiz-Program

Winner: The Atlanta Journal-Constitution

Finalists:

  • WSSP-FM
  • WJW-TV
  • KYTV-TV
  • Wisconsin State Journal

ECOMMERCE PROMOTIONS

Best Ecommerce Offer

Best-Ecommerce-Offer

Winner: WDIV-TV’s Half Off Admission to the 2015 Michigan Renaissance Festival

Finalists:

  • The San Diego Union-Tribune‘s Weeklong Kids Summer Camp $99 Half-Day Week, $190 Full Day Week
  • 225 Magazine‘s Gino’s Restaurant $29 for $50 on Dinner Only
  • Tri-City Herald‘s $50 for $100 for All Landscape and Gardening Plants from Farmers Exchange
  • The Fresno Bee‘s Wild Waters $16 for One All Day Admission Pass

Best Card

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Winner: The News Tribune’s 2015 Golf Card

Finalists:

  • Bellingham Herald‘s Whatcom Taster Challege
  • KFSM-TV’s Bella Vista Village Golf Card
  • KRTV-TV / KXLH-TV’s Golf & Go 2015
  • The Seattle Times‘ ’15 Pizza Passport

Best Overall Ecommerce Program

Best-Overall-Ecommerce-Program

Winner: 225 Magazine

Finalists:

  • The San Diego Union-Tribune
  • Plan!t Save
  • CincySavers
  • KYTV-TV

BEST PROMOTION TO ACHIEVE AN ADVERTISER’S GOAL

Best Advertiser Quiz

Best-Advertiser-Quzi-1

Winner: WPSD-TV’s What Your Home Decor Personality?

Finalists:

  • WJW-TV’s How Haunted is Your House?
  • KYTV-TV’s How Well Do You Know the Flu or Common Cold?
  • Inside Columbia Magazine‘s Tallulah’s Gadget Quiz
  • CFGQ-FM’s What’s Your Stampede Get-Up?

Best Advertiser Sweepstakes

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Winner: WEZB-FM’s King Cakes for a Year Giveaway

Finalists:


Best Overall Advertiser Program

WPSDlocal6

Winner: WPSD-TV

Finalists:

  • WEZB-FM
  • KYTV-TV
  • Northwest Herald

PROMOTIONS PROGRAMS

Best Small Market Promotions Program

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Winner: WKDZ-FM

Finalists:

  • WEEK-TV
  • The North Platte Telegraph
  • Greeley Tribune
  • Forsyth County News

Best Mid-Size Market Promotions Program

KY3-Logo-jpg

Winner: KYTV-TV

Finalists:

  • WPSD-TV
  • Richmond Times-Dispatch
  • WQSB-FM
  • The Canton Repository

Best Large Market Promotions Program

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Winner: The Atlanta Journal-Constitution

Finalists:

  • The Charlotte Observer
  • WJW-TV
  • WXSS-FM

Best Group-Wide Promotions Strategy

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Winner: Scripps Media


Best Promotions Campaign

Best-Promotions-Campaign

Winner: The News Tribune‘s Pigskin Picks

Finalists: