How to can work smarter, not harder with promotions
Do you have an awesome special section you sell each year? Do you have network initiatives that your audience loves? Great! Attach a promotion to that. This session will cover all the ways you can work smarter, not harder. From weather and sports, to healthcare and home improvement, we will show you how to grow your current initiatives to drive more revenue, engagement, and advertiser results.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.