New to Promotions? Start Here.

by Ellen Trunk Second Street

Getting Started


  • The Promotions Calendar Every Media Company Needs [Free Template]
  • 4 Steps to Planning Your Year-Long Promotions Strategy
  • Why a Robust Email Database is Crucial (and How to Grow Yours)


Additional Resources

Looking for more? Be sure to check out the rest of the Second Street Lab. In addition to plenty more articles about these topics and more, you’ll find:

  • A gallery of upcoming and past webinars
  • A page full of playbooks & worksheets designed to help you learn more about a certain type of promotion or seasonal initiative
  • Topic Pages organized by topic, including promotion types, strategies, and sports & major holidays