New to Promotions? Start Here.

Getting Started

• 4 Steps to Ensure Your Contesting Program is Off to a Great Start
• Why Promotions & Interactive Content Are Essential for Your Digital Strategy
• What Promotion Type Will Help You Reach Your Goal?

Planning

• Your Planning Calendar: Database and Revenue Tracker
• 4 Steps to Planning Your Year-Long Promotions Strategy
• Why a Robust Email Database is Crucial (and How to Grow Yours)

Building

• The Art of Writing an Email Opt-In
• 4 Fields to Include on a Contest Registration Page
• 7 Steps to Making Your Sweepstakes Beautiful – Without a Designer
• 5 Tips for Building Great Personality Quizzes
• The Anatomy of a Successful Ballot Promotion

Selling

• Pricing and Packaging Guides for All Media Types
• Advertisers to Target

Promoting

• A Guide to Creating Emails People Will Actually Open
• How to Promote Your Engagement Campaigns: A Checklist
• How to Promote Your Ballots: A Checklist

Additional Resources

Looking for more? Be sure to check out the rest of the Second Street Lab. In addition to plenty more articles about these topics and more, you’ll find:

• A gallery of upcoming and past webinars
• A page full of playbooks & worksheets designed to help you learn more about a certain type of promotion or seasonal initiative
• Topic Pages organized by topic, including promotion types, strategies, and sports & major holidays