Sara Tieman
Nexstar
Sara is the Marketing & Public Relations manager at WGN Radio. While Sara wears many hats at WGN Radio, she has become the contests and promotions expert at the station, orchestrating several award-winning contests and promotions. She embodies the power of promotions and continues to come up with creative and unique promotions that engage their listeners, and drive results for their advertisers.
Ryan Williams
Federated Media
Ryan is the Director of Content Fulfillment for Federated Media, but you could also call him the go-to-guy for anything and everything promotions. He is integral to the success of Federated Media’s promotion program because he touches all aspects of their program and makes the magic happen. From contests, promotions, email, and database management, Ryan does it all and more!
Cathie Giglio
Gannett
Cathie is a Promotions Production Manager at Gannett, and has been a cornerstone in digital media for 25 years. Her dedication to integrating promotions into digital strategies has significantly enhanced audience engagement and revenue growth at Gannett. 12 years ago, was just one of 3 people on the Gannett promotions team and only “part-time” – yet still produced over 200 Best of Ballots and other “of the month” promotions for Gannett that resulted in 9MM in revenue that year! HOW did you do it Cathie?
Cathie’s innovative approach to finding how to run the most efficient promotions at SCALE (resulting in many features in the Second Street tool that you use today!) and her unwavering support within her own team make her a most deserving inductee into the Second Street Promotions Hall of Fame.
Mike Martoccia
Adams Publishing Group
Mike is the Vice President of Digital Sales and Marketing at Adams Publishing Group, has been a transformative force in digital media for over 28 years. His leadership has driven significant digital revenue growth across more than 100 markets in 18 states, notably through innovative contesting and promotional strategies. Mike’s commitment to integrating promotions into every facet of digital strategy has set new standards for audience engagement and revenue generation, topping the $7M mark in 2024 for promotions revenue and building an audience of 3.2MM opt-ins for contests and promotions!
Bessie Bosco
My Horry News
Bessie was hired in May of 2018 to run contests at My Horry News and her role has evolved since then. She is the Digital Marketing Manager, so in addition to running their contest platform, she also handles all of their other digital marketing. She is the ONLY one at My Horry News that runs, creates, and executes their digital contests. She is constantly attending our webinars, reaching out with new ideas, and is always making sure she is running her program with all of our best practices. If you don’t have a Bessie on your team yet – find one now!
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Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.