DOWNLOAD YOUR GUIDE TO SPRING REVENUE
Get Your Revenue Guide to Spring Promotions. Jam-packed with inspiration, case studies, and tips for crafting the perfect spring calendar, this is your ultimate guide to maximizing your spring revenue.
CHECK OUT THE TAKEAWAYS.
Take Advantage of National Sweepstakes
Nationally-managed contests are a simple and easy way to grow your database and increase your revenue. With the incentive of large prize values, these contests drive massive participation. Whether you’re working with a team of two or 20, nationally-managed contests will streamline your process and enrich your annual promotions strategy.
Choose the Right Promotions
Find the right promotions to align with your advertisers’ goals. Remember to integrate lead-gen questions and email opt-ins within your campaign to give the advertiser the richest result possible.
Target the Right Advertisers
From landscaping to home improvement, springtime weather provides a rich list of specific advertisers looking for opportunities to target their potential consumers. Be prepared with unique contest and interactive content ideas to provide the most value possible to your sponsors.
Start Planning Now
In light of COVID-19, it’s even more important to set a clear plan and give your team plenty of time to appropriately prospect potential sponsors and market your campaigns. Ready to start planning? This webinar lays out three revenue plans to lead you to drive anywhere from $30,000 to over $90,000 this spring:
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.