Make it Rain Revenue: Spring Promotion Ideas for Q2

by Kristen Wehe Second Street

National Sweepstakes

The national sweepstakes are YOUR contest to run, with the perk of a national prize. They are fully customizable, so you can apply the branding of your organization or your advertiser for a more branded experience. Check out the National Sweepstakes Kit!

The Value Proposition
  • Drive leads for ROI​
  • Prizes bring big engagement​
  • Measurable & Trackable​
  • Targets core demographic​
  • Customizable​
  • Database growth​
  • Capture audience data​
Advertisers to Target
  • Real Estate​
  • Financial​
  • Healthcare​
  • Home Services​
  • Grocery​
  • Insurance​
  • Education​

Seasonal Lead-Gen

We’re edging towards the middle of the year advertisers are relying on leads to keep sales momentum up. Promotions provide them with a perfect opportunity to utilize your audience to drive those leads.  And REMEMBER – include an opt-in for your sponsor, along with lead-gen questions!

Seasonal Ideas
  • Easter/Passover
  • Memorial Day
  • Prom
  • Juneteenth
  • Graduation
  • Mother’s Day
  • Father’s Day
  • Cinco de Mayo
  • Weddings
  • Travel
  • Earth Day
  • Baseball Opening Day
  • National Nurse’s Month
  • Teacher Appreciation Day
Advertisers to Target
  • Utilities
  • Telecom
  • Event Venues
  • Healthcare
  • Restaurants
  • Grocery
  • Higher Education
  • Local Attractions
  • Bars/Spirit Shops
  • Home Services
  • Travel/Hospitality
  • Regional Sports Teams
  • Automotive
  • Real Estate
  • Legal
  • Finance/Mortgage
  • Retail

World Cup

The World Cup is a unique and HUGE opportunity for all media companies in 2026. In the previous World Cup in 2022, there was an average viewership of 6.18 million people. With the added factor of the World Cup taking place in the U.S., you need to make sure this is one of your Q2 initiatives!

The Value Proposition
  • Huge event with national audience​
  • Community involvement​
  • Brand exposure​
  • Lead generation​
  • Database growth​
  • List growth​
Advertisers to Target
  • Specialty Healthcare​
  • Financial​
  • Automotive​
  • Home Services​
  • Grocery/Beverage​
  • Insurance​
  • Real Estate​
World Cup Bundle Ideas

Quizzes

  • What Kind of Fan are You?
  • World Cup Trivia

Voting Bracket​s

  • Favorite Kit Bracket

Photo Contest​s

  • Cutest Little Fan Photo​ Sweepstakes

Sweepstakes​

  • Ticket Giveaways
  • Watch Party Package

      Your Plan

      We’ve put together a pricing plan (created for a mid-size market, so please adjust pricing based on your area!). If you were to run just the 3 promotions/bundles we suggested, your team could earn over $26,000!

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        Kristen Wehe Second Street

        Kristen is a Customer Success Manager and Content Creator. She works to create useful content with thought-leadership our partners can use to drive revenue, engagement, and audience growth with promotions.