5 Ideas to Drive BIG Revenue for Small-Market Radio Stations

by Liz Huff Second Street

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This is your must-have guide for all things radio and promotions. If you want to know how promotions will help you achieve all your station’s goals – for revenue, database, listenership, and more – this is the place to start.

Key Takeaways

National Sweepstakes

Second Street is providing six national sweepstakes – FREE – for all of our customers. These campaigns have big prizes, attract a large audience, and are ideal for selling to advertisers looking for a lot of branding, database growth, and lead-gen!

Leverage National Sweeps to Deliver Results

Recurring Revenue

Now more than ever, it’s important to have consistent income all year long. This is one of the most efficient ways to sell. You sell the campaign one time, and you have checks coming in every month – freeing your sales team up to sell other sponsorships.

Prioritize Recurring Revenue Campaigns

Advertiser Showcases

Pulling together multiple sweepstakes for multiple advertisers all under one roof gives these businesses all the benefits of a large campaign, while still providing them with the personalized lead-gen results they’re looking for. Maximizing your advertiser’s experience and your revenue.

Drive Significant Revenue with Showcases

Lead-Gen Campaigns

Your advertisers need leads. Creating a campaign optimized to deliver quality leads will establish your credibility with an advertiser. When they’re confident in your abilities, they’ll be eager to continue to work with you on future campaigns.

Your Advertisers Need Leads Right Now

Sponsored Contests

Start by looking at the big initiatives your station already has on your calendar like high school football, Christmas, or even a local hometown celebration. Then, see where you can add in a promotion. Optimize the experience for your sponsors with an email opt-in and lead-generating questions.

Review Your Annual Calendar for Ideas

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