167 Prize Ideas for Every Audience You Want to Reach

by Liz Huff Second Street

Arts, Music, and Photography

  • Tickets to your upcoming events
  • VIP Tickets to Regional Art Shows
  • Art Show Spending Vouchers
  • Artwork Printed on Merchandise
  • Digital Exhibition on Your Site
  • Work Featured on Cover
  • Photography classes
  • Recording Studio Equipment
  • Art Studio Equipment
  • High-end video/camera equipment
  • Recording Studio Session
  • High-End Band Equipment
  • Meet-the-Artist Experiences
  • Trip to Music Awards Show

Automotive and Motorcycles

  • Vehicle Featured in Print or Website
  • Detailing and Cleaning Services
  • Seasonal, Weather-Related Accessories
  • Gas for a Year
  • High-End Parts or Accessories
  • Exclusive Automotive Experiences
  • Garage/Workshop Makeovers
  • Meet-and-Greet Experiences
  • Trip to Car and Auto Shows
  • Exclusive Guided Motorcycle Tours
  • Ultimate Car Racing Fan Experience
  • Trip to Major Auto or Motorcycle Race
  • New Car or Motorcycle

Food & Drinks

  • Cookbooks
  • Restaurant Gift Cards
  • Specialty Grocery Gift Cards
  • Tickets to Food & Drink Festivals
  • Food or Beverage Subscription Service
  • Professional Cooking Lessons
  • Home Brewing Equipment
  • High-End Bar Accessories and Glasses
  • Professional Culinary Supplies
  • Exclusive Tasting Event
  • Home Bar Makeover
  • Kitchen Makeover
  • Celebrity Chef Meet-and-Greet
  • Brewery, Winery, or Distillery Tours
  • Culinary Experience Vacation

Crafts and Hobbies

  • Tickets to Craft or Hobbyist Event
  • Entrant Featured in Print or Website
  • Craft Store Retailer Gift Card
  • Hobby Shop Gift Card
  • High-End Tools and Supplies

Parenting and Families

  • Family Pack of Tickets to Attraction
  • Museum, Zoo, Attraction Memberships
  • Entrant’s Photo Featured on Cover
  • Children’s Apparel Retailer Gift Card
  • Year of School Uniforms
  • Back-to-School Prize Pack
  • Catered Graduation Party
  • Home/Car Cleaning Services
  • Baby Proofing Services
  • High-End Baby Products (stroller, car seat, etc.)
  • Top-Rated Products of the Year Bundle
  • Family Photography Session
  • Summer Camp Vouchers
  • Tutoring Services
  • Daycare for a Year
  • Tuition for a Year
  • Family Vacation

Pets and Animals

  • Pet Retailer Gift Card
  • Photo Featured on Cover
  • Grooming Voucher
  • Pet Food for a Year
  • High-End Products and Supplies
  • Boarding and Daycare Voucher
  • Behind-the-Scenes Zoo Experience
  • Exclusive Animal Habitat Trip

Entertainment and Pop Culture

  • Bundle of Movies, TV, or Games
  • Exclusive Tickets to Movie Screenings
  • Fan Merchandise
  • Tickets to Concert
  • Online Game Credits Gift Card
  • Game Retailer Gift Card
  • Entertainment Retailer Gift Card
  • Exclusive, Collectible Memorabilia
  • Behind-the-Scenes Set Tours
  • Exclusive, Limited Edition Games
  • VIP Backstage Passes to Concert
  • Red Carpet Premiere Experiences
  • Meet-the-Celebrity Experiences
  • Trip to Conventions
  • Excursions to Filming Location or Destination
  • Trip to Movies, Music, or TV Awards Shows

Fashion and Style

  • Hair and Beauty Products Bundle
  • Salon and Spa Treatments
  • Personal Photoshoot
  • Complete New Wardrobe
  • Head-to-Toe Personal Makeover
  • Celebrity Stylist Appointment
  • Trip to Fashion Show

Health, Fitness, and Wellness

  • Electronic Fitness Tracker
  • Subscription to Meal Kit Services
  • Gym Memberships for a Year
  • Grocery Store Gift Card
  • Massage Treatments
  • Healthy Cooking Lessons
  • Personal Training Sessions
  • Cosmetic Treatments
  • Complete New Wardrobe
  • Home Gym Makeover

Home and Garden

  • Tickets to Home Show
  • Tickets to Regional Botanical Gardens
  • Entrant’s Home Featured in Print or Website
  • Home Improvement Retailer Gift Card
  • Tour of Regional Historic Homes
  • Bedroom/Living Room/Dining Room Furniture Set
  • Outdoor Furniture and Accessories
  • High-End Appliances and Electronics
  • Grill and Patio Makeover
  • Consultations with Interior Designer
  • Upgraded Windows and Doors
  • Kitchen/Bedroom/Bathroom Remodel
  • Yard and Garden Makeover
  • Famous Homes Destination Vacation Giveaway

History and Science

  • Entrant’s Submission Published in Print or Website
  • Exclusive Tours of Scientific Facilities
  • Historical, Collectible Memorabilia
  • Funding Towards Entrant’s Project/Initiative
  • VIP Tours of Historical Destinations

Outdoors and Nature

  • Outdoor Survival Kit
  • Electronic GPS Systems
  • Outdoor Retailer Gift Card
  • High-End Camping Gear
  • One-Year Boat Transport Services
  • Storm Shelters
  • Professional Camera Equipment
  • Exclusive Guided Hunting Trips
  • Luxury Fishing Resort Trip
  • Vacations to National Parks
  • Ultimate Backpacking Trip Getaway
  • Vehicle for Off-Roading or Towing

Outdoors and Nature

  • Catered Big Game Party
  • Electronic Fitness Equipment
  • Sports Retailer Gift Card
  • Gym Memberships for a Year
  • Personal Training Sessions
  • Gym and Training Equipment
  • Tickets to Regional Sporting Events
  • Tickets to Major Sporting Events
  • Total Fan Merchandise Makeover
  • Home Gym Makeover
  • VIP Fan Experiences
  • Celebrity Athlete Meet-and-Greet
  • Luxury Golf Getaway
  • Ultimate Fan Experience Getaway


  • Remote-Controlled Drones, Cameras, Vehicles
  • Funding Towards Entrant’s Project/Initiative
  • Electronics Retailer Gift Card
  • High-End Computer Accessories
  • Industrial-Grade Printers, Scanners, 3D Printers


  • Tickets to Regional Attractions
  • Tickets to Regional Fairs and Festivals
  • Rental Car Vouchers
  • Meal Tickets and Vouchers
  • Airline Vouchers
  • Luxury Hotel Stay
  • Ultimate [Destination Name] Tourist Package

Remember, growing your email list is a critical aspect of every initiative you want to achieve, but it’s important to ensure you’re growing your list with the right people. Consider the audience you want to reach and what would draw in those specific people.

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