Weather
No matter the season, weather galleries will drive a ton of engagement with your audience. From snow to rain and everything in between, people love to share their weather and nature photos.
Local Events
Whether it’s a county fair, a charity event, or even a citywide marathon, local events always draw in big crowds where attendees are taking tons of photos. Galleries for these events can help align you with your community.
Local Sports
No matter where you live, local sports will be a big hit with your audience. Whether your community rallies behind its city’s high school teams or a local college, fans love to show their support of their hometown players.
Seasonal Holidays
From Christmas to the Fourth of July, holidays are filled with fun, family, and photos! Create photo galleries that allow people to share these moments with your audience.
Additional Content
Your galleries don’t all have to come from your community. Think about all those extra photos you take while covering an on-location story. Don’t let these go to waste! Show off your station’s or paper’s photos to drive additional pageviews and ad impressions to your site.
Photo galleries create long lasting content on your website and can drive engagement weeks and months after the submission period ends. Make sure you’re leveraging this great tool to achieve all your goals.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.