63 Perfect Summer Ideas for Hot Advertisers

by Liz Huff Second Street

Summer Events

Summer is one of the busiest times for events and festivals such as local farmer’s markets, county fairs, Fourth of July celebrations, or maybe even a Renaissance festival. The success of these events is directly attributed to attendance – so promotions are perfect.


When you’re trying to drive attendance to an event, a sweepstakes is a great tool for your advertisers. These are easy to enter. They can drive big awareness on social when you offer additional chances to win from social shares. Plus, you’ll have a rich list of people to send reminder emails as the event gets closer.

Summer Events Ideas

Promotion TypePromotion Suggestions
  • Win a Family Four Pack of Tickets

  • Win an Exclusive VIP Prize Pack

  • Win a Catered After Party at (Location)

  • “How Well Do You Know (Band/Guest Star)?”

  • “Test Your (Event Name) History Knowledge”

  • “Which Country Fair Food Are You?”
Photo Contests
  • Show Us Your (Event) Selfie Photo Contest

  • Favorite Fair Food Photo Contest

  • My Boring Summer Photo Contest

Get your copy our Seller’s Guide: Solutions for Top Advertisers for more great advertisers to target this summer »

Deck & Home Construction

Sunny summertime weather leaves many people anxious to do some construction work around the house. With homeowners on average spending $7,000 on a new deck, construction companies are eager to secure business during the summer months.


A sweepstakes is a great way for you to showcase your advertiser’s services. Plus, if you pick a specific prize, you’ll be able to see who’s in the market for your advertiser’s products. Include an email opt-in and your advertiser has a new list of qualified leads to email with their next offer.

Summer Events Ideas

Promotion TypePromotion Suggestions
  • Win a Bathroom Makeover

  • Makeover My Kitchen Shopping Spree

  • $1,000 Gift Card and Free Estimate

  • “Is It Time to Replace Your Deck?”

  • “Can We Guess How Old Your Home Is?”

  • “What Type of Deck is Right For You?”

Photo Contest
  • Fix My Deck Photo Contest

  • Favorite Room in the House Photo Contest

  • Boring Front Door Photo Contest

Travel & Recreation

We don’t need to tell you that summer is the biggest season for travel – opening up a multitude of advertisers for you to contact. And while travel agencies and hotels may be a good fit, also consider local ‘staycation’ hotspots like amusement parks, recreational facilities, or even campgrounds.


A great promotion around summer vacations is a quiz, like this one for Silver Dollar City, a theme park in Branson, MO. Not only can the quiz questions highlight aspects of the vacation site, but it can also be a great way to collect valuable consumer profile data for your advertisers.

Summer Events Ideas

Promotion TypePromotion

  • Win a Free Pack of Tickets to (Attraction)

  • Staycation Getaway Gas Card Giveaway

  • Win Two Airline Ticket Vouchers

  • “Where Should I Take My Next Vacation?”

  • “How Much Do You Know About (Attraction)?”

  • “What Type of Camper Are You?”

Photo Contest

  • Family Fun at the Beach Photo Contest

  • Worst Tan Lines Photo Contest

  • My (Attraction/Event) Selfie Photo Contest

Pool & Pool Maintenance

While it can cost $22,000 to install a new pool, a lot of pool costs come from routine maintenance. Pool companies are eager to secure this yearly recurring business just as much as a new pool installation – and exactly why local pool installers want their business name to be the most recognized in the area.


A sweepstakes is an ideal way to collect qualified leads for your advertiser. To collect even more consumer profile data, leverage survey questions like these:

  • When was the last time your pool was resurfaced?
  • Who currently handles your yearly pool opening service?
  • Are you interested in installing a pool fence?

Summer Events Ideas

Promotion TypePromotion Suggestions
  • Pool Maintenance for a Year

  • Win a Pool Fence with Installation

  • Win a Spring Pool Opening Service

  • “Is It Time To Resurface My Pool?”

  • “What’s Your Sunscreen IQ?”

  • “What’s Your Pool Party Personality?”

Photo Contests

  • Beach Baby Photo Contest

  • Fix My Ugly Pool Photo Contest

  • Cool Time Pool Time Photo Contest

Air Conditioning & Utility Companies

As the summer heats up, consumers are blasting their air conditioner to keep up with the rising temperatures. With many HVAC units being put to the test, it’s the perfect time to target advertisers that make sure these units are running their best.


New HVAC units and summer electric bills are expensive. Running a sweepstakes that offers a new unit, free yearly servicing, or a paid summer electric bill can definitely appeal to a large audience. Add on a few lead-generation questions and your advertiser will walk away with a valuable list of qualified leads.

Summer Events Ideas

Promotion TypePromotion Suggestions

  • Win a Free HVAC Servicing

  • Beat the Heat With a New AC Unit

  • Let Us Pay Your Summer Electric Bills

  • “What’s Your Home Energy IQ?”

  • “Is It Time To Replace Your AC?”

  • “It’s Electrifying: Electricity Fact or Fiction”

Photo Contests

  • Oldest HVAC Photo Contest

  • Keepin’ It Cool Photo Contest

  • Dog Days of Summer Photo Contest

Retail & Patio Furniture

One more advertising category to target for summer promotions is retail. From patio furniture to barbecue grills, there are a lot of retail stores focusing on summer sales.


This was a great sweepstakes that not only had the prize of a new grill, it also offered a grocery gift card – all the ‘fixins’ of your next great summer barbecue party. Include an email opt-in on your form, and your advertiser will be able to quickly grow their database and target qualified leads for their next email marketing campaign.

Summer Events Ideas

Promotion TypePromotion Suggestions

  • Win a New Grill

  • $500 Summer Shopping Spree

  • Free Groceries All Summer Long

  • “What’s Your “Test Your Grilling IQ”

  • “What’s Your Summer Fashion Style?”

  • “Which Summer Shoe Are You?”

Photo Contests

  • Show Off Your Summer Style Photo Contest

  • My Ugly Grill Photo Contest

  • Patriotic Pets Photo Contest

Get your copy of the Seller's Guide to Promotions.