Patriot Ledger | Quincy, MA
The Patriot Ledger used the Free Mortgage Sweepstakes drive leads for a local realtor. The sweepstakes received 3,000 entries and identified 192 people ready to move within a year. This resulted in $6,000,000 in sales for the advertiser! Read the full story here.
MetroFamily Magazine | Oklahoma City, OK
This magazine secured a local realtor to sponsor this Free Mortgage Sweepstakes. This was a perfect campaign to directly target existing and potential local homeowners. The contest collected nearly 2,000 entries and added over 900 opt-ins to the magazine’s email database. But the most exciting result of the campaign – the sponsor received over 400 leads and 400 opt-ins!
KMSO-FM | Missoula, MT
KMSO-FM sold their Free Groceries for a Year sweepstakes to Missoula Fresh Market for $3,500. The station included three lead-generation questions on the entry form. These would provide the advertiser with valuable information on consumer information on shopping patterns. Both the station and the advertiser gained over 320 email opt-ins for their database.
WKTV-TV | Utica, NY
This Home Free for a Year sweepstakes from WKTV-TV was sponsored by an All Women’s Renovation company from outside their DMA. The station generated $5,000 from the promotion. Plus, within the month of the contest the advertiser gave out $25,000 worth of estimates to local households. The station included lead-generation questions so the advertiser could easily identify their leads and reach out via email.
The Athens Messenger | Athens, OH
The Athens Messenger secured two local sponsors for this Free Groceries for a Year sweepstakes: a country market and a credit union. This sweepstakes provided a great opportunity for both advertisers to reach the local market with the branding across the campaign. The market advertiser also gave away five $100 gift cards to random entrants to drive even more traffic.
The entry form of the sweepstakes included three lead-generation questions to gather valuable user information about their shopping preferences, which was a benefit to both advertisers and the paper. Over 500 people entered the contest and 90% of those users opt-ed in for emails from the market advertiser!
KNDE-FM | College Station, TX
This radio station sold the groceries sweepstakes to a local law firm for $5,000. The package included tons of branding, email opt-ins, and lead-generation questions to provide valuable user information. The advertiser also included local prizes ($250 gift card for groceries and ‘free pies for a year’ from a local restaurant) to drive even more participation. The sweepstakes generated over 1,400 opt-ins for the advertisers email database and 80 leads requested to be contacted by the law firm for a free consultation!
Summit Daily | Summit County, CO
To grow their email database, Summit Daily utilized the annual Home Free for a Year sweepstakes from Second Street. The sweepstakes attracted a huge audience which presented a prime opportunity for the paper to collect opt-ins for their various newsletters. They included opt-ins for eight newsletters on the entry form of the sweepstakes, which was entered nearly 5,000 times. This led to each of their interest-specific newsletters gaining hundreds of new opt-ins!
WDEF-TV | Chattanooga, TN
The team at WDEF secured a local real estate group to be the local sponsor for the Home Free for a Year sweepstakes. The sweepstakes presented a fantastic opportunity for this advertisers as it targets renters and homeowners. They included email opt-ins and three lead-generation questions on the entry form to gather great audience information for the advertiser. The station provided the real estate group tons of hot leads and, added thousands of opt-ins to their email database, and generated $2,000 in sponsorship revenue!
St. Louis Post Dispatch | St. Louis, MO
St. Louis Post-Dispatch optimized this Home Free for a Year sweepstakes with custom graphics, two sponsoring advertisers, and additional prizes to drive participation. It was a huge hit with the paper’s audience with over 14,300 entries received from more than 5,700 people. Not only did both of the advertisers collect over 1,600 email opt-ins, but they both also benefited from two lead-generation questions on the entry form which collected important consumer information!
Pocono Record | Stroudsburg, PA
This Car Payments for a Year campaign from the Pocono Record was a fantastic tool to provide a list of leads for their advertiser, a local auto dealership. The sweepstakes reached a specific audience and utilized email opt-ins and lead-generation questions on the entry form to capture valuable data about those users. Nearly 240 users opted-in for email offers from the advertiser and 120 users indicated they were in the market for a vehicle!
The Daily Herald | Arlington Heights, IL
This paper utilized the Free Groceries for a Year sweepstakes to grow their database of local foodies. The campaign received over 3,300 entries and more than 1,150 users opt-ed in for the paper’s weekly food newsletter!
These 11 success stories are only the start! Our National Sweepstakes can help your local media company drive huge revenue and increase your email database. Check out our National Sweepstakes Kit for everything you need to maximize your strategy and deliver big results!
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.