Preparing for Reopening: Success in 2021 and Beyond!

by Liz Huff Second Street


Change the way you prioritize promotions

Are you thinking about the results you want your promotions to drive? Are you focused on the right things – the things that are big enough to matter? This is a big opportunity with millions of potential revenue.

Change the way you talk to advertisers

Are you conveying the value proposition specific to the needs of your advertisers? Now is the time to bring back businesses that stopped spending, to rehearse your talking points for new businesses, and help existing clients stand out in the crowd.

Change the way you think about database

Understand and communicate the value of your database to advertisers. Prepare yourself with strategies to leverage your database to grow your business.

Get your copy of the Seller's Guide to Promotions.