CHECK OUT THE TAKEAWAYS
Change the way you prioritize promotions
Are you thinking about the results you want your promotions to drive? Are you focused on the right things – the things that are big enough to matter? This is a big opportunity with millions of potential revenue.
Change the way you talk to advertisers
Are you conveying the value proposition specific to the needs of your advertisers? Now is the time to bring back businesses that stopped spending, to rehearse your talking points for new businesses, and help existing clients stand out in the crowd.
Change the way you think about database
Understand and communicate the value of your database to advertisers. Prepare yourself with strategies to leverage your database to grow your business.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.