Advertisers to Target for May
If they’re not already on your list, make sure you’re reaching out to home improvement, retail, and real estate advertisers this month.
| Home Improvement | Retail | Real Estate |
|---|---|---|
| Kitchen & Bathroom Retail, Installation, & Repair | Jewelry | Real Estate Agents |
| Window & Door Installation & Repair | Clothing Stores | Real Estate Companies |
| Roof Installation & Repair | Spas & Salons | Communities |
| Flooring | Indoor Furniture | Mortgage Brokers |
| Outdoor Furniture |
Top Ideas for May
Photo Contests
Whether it’s related to home improvement or Mother’s Day, photo contests are a sure-fire win with your audience this May.
WHAM-TV found huge success for their station and their advertiser with The Great Pave Off photo contest. Sponsored by a local driveway company, the contest identified nearly 70 entrants wanting free estimates and landed the sponsor over $250,000 in business. The station itself generated $5,000 in revenue.
The My Mom, My Hero photo contest run by KY-TV was the perfect fit for their sponsor, Bedford Camera & Video. The station promoted the contest on social, online, and in email. They also announced the winner with on-site photos taken at the sponsor’s business. The whole contest lead to $3,500 in revenue.
Sweepstakes
When you have a great prize, you can draw in a ton of entries and collect useable data for your advertisers. Work with your advertiser to choose a prize that will attract qualified leads.
The Bathroom Home Improvement Contest sponsored by a local kitchen and bath retailer, offered the prize of a $500 gift certificate to the store. This contest collected over 500 opt-ins for the sponsor and identified hundreds of hot leads for them to contact after the sweepstakes.
WPSD-TV’s Mother’s Day Giveaway offered up the prize of a $500 shopping spree at the sponsor’s business – a fine art gallery and shop. The contest generated $3,500 in revenue for the station and collected over 1,600 opt-ins for the sponsor.
Quiz Bundle
Quizzes are an excellent way to engage and educate your audience while providing a unique and custom opportunity for your advertisers.
The Omaha World-Herald partnered with a local real estate agency on their quiz “Are You a Master Mover? Make Your Move Kid-Friendly.” The quiz was a perfect way for the advertiser to educate their target audience. Plus, they incorporated a link to the advertiser’s page in the results.
This “What’s Your Home Decor Personality?” quiz was created for a local furniture retailer. The quiz incorporated the company’s products into the questions and outcomes. The quiz added more than 1,300 email addresses to the sponsor’s database.
Looking for even more ideas? Download Your Revenue Guide to Spring Promotions and Interactive Content to get all the tips and best practices you need for the months of March, April, and May. Plus, you’ll find three sample revenue plans to earn over $90,000 in revenue this Spring.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.