Sweepstakes
Sweepstakes are the perfect chance for wedding venues to drive awareness of their beautiful space and wedding offerings! Lexington, Kentucky station WKYT-TV ran this sweepstakes with local wedding venue, the Kentucky Castle, for a prize of $10,000 towards a dream wedding at the Castle. Include an email opt-in and lead-generation questions for a magical opportunity to find potential leads for your advertiser!
Quizzes
This fun personality quiz was part of a wedding-quiz bundle from small-market newspaper, the Southeast Missourian. The bundle included two personality quizzes on wedding style and locations and one trivia quiz about the royal weddings. The campaign was sponsored by several wedding advertisers including a salon and spa, a bridal boutique, and a local venue!
Photo Contests
This Dream Wedding giveaway photo contest from The Examiner was sponsored by local wedding venue, A Secret Garden. The contest asked users to submit their favorite couples photo for a chance to win a dream wedding courtesy of the sponsor. The campaign helped boost brand awareness for the advertiser with local engaged couples and grew the advertisers’ email database.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.