Sweepstakes
The Illinois Times ran an interior painting sweepstakes with a local wallpaper and paint company. They gave away an interior design consultation and paint for their next project. The advertiser included three lead-generation questions to learn about users’ upcoming remodeling projects.
Photo/Video Contests
This ‘Scared of Santa’ photo contest from KFIN-FM was sponsored by a local paint company. They provided a prize of a one-room free interior painting and a $100 gift card to the user with the most photo votes. The promotion drew the attention of a very targeted audience and, with an opt-in for the advertiser and two smart lead-generation questions, the advertiser was able to find potential customers.
Quizzes
Try a quiz to engage your audience! Quizzes like a ‘What Color Should You Paint Your Door?’, or ready-made turnkey ‘What’s Your Kitchen Style?’ are perfect for advertisers to find interested audience members. Include an opt-in and lead-gen questions to help your advertiser move those interested further into the advertisers’ sales funnel.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
Related Articles
Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.