The Ugly Furnace Photo Contest
Seacoast Media Group | Portsmouth, NH
After winning the ‘Best HVAC Company’ in the annual Best of Seacoast ballot, Key Heating and AC wanted to celebrate with a custom promotion. The team at Seacoast created the ‘Ugly Furnace Contest’ as a photo sweepstakes and invited their audience to submit a photo of their ‘ugly’ furnace for a chance to win a free furnace from the advertiser. 87 photos were submitted, 48 users opt-ed in for advertiser emails, and, utilizing lead-generation questions, the advertiser was able to identify 73 users looking to have their system repaired or replaced.
Big Chill Sweepstakes
Northwest Herald | Crystal Lake, IL
Northwest Herald’s Big Chill Giveaway allowed them to give away a brand new air conditioner by partnering with a local HVAC advertiser. The high-value prize attracted qualified entrants and the registration form included lead-gen questions, an email opt-in, and an optional Facebook Like Box. Because of this, the advertiser identified over 50 people looking to buy a new furnace within the next year. Plus, nearly 90% of the entries had an old, outdated furnace – great for future prospects and marketing campaigns.
HVAC Trivia Quiz
WKYT-TV | Lexington, KY
WKYT-TV utilized this turnkey quiz to help their audience with their HVAC maintenance. They secured Comfort Heating and Air to sponsor the quiz and provided a $500 home-improvement gift card to drive participation. As a result, over 1,120 people entered the quiz and 253 users opt-ed in for information from the advertiser.
3 Degree Guarantee Sweepstakes
WCAV-TV | Charlottesville, VA
This unique sweepstakes from WCAV drove station viewership and results for the advertiser, a local heating and air conditioning business. Each weekday morning, WCAV weatherman announced the high-temperature forecast and, if he was off by more than three-degrees, he announced a daily prize winner the next morning. And, every month the forecast was wrong at least one day, a monthly prize winner would be chosen. This campaign ran eight months (February to October) and collected over 1,120 entries as well as more than 165 opt-ins advertiser emails.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.