Ultimate Wedding Ballot
A wedding ballot – like the Best of Weddings run by The Coast shown above – should cover every aspect of the wedding, from the venues to the florists to the caterers, DJs, accessories, and more.
Once you have created the ballot and filled it with local vendors, be sure to give all of the listed advertisers the opportunity to purchase a category sponsorship or enhanced listing!
Here’s an example of what a wedding ballot might look like. Keep reading to learn which categories and subcategories you should include.
Categories and Sub-Categories to Include in an Ultimate Wedding Ballot:
Accessories
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Attire
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Caterer
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Confections
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Decor
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Entertainment
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Event Planners
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Favors
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Floral
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Guest Accommodations
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Health & Beauty
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Jewelry
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The Official Stuff
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Photography
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Registry
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Stationary
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Transportation
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Venues
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As you are planning your own wedding ballot, don’t feel that you have to limit yourself to the categories and subcategories listed here. The most important thing is to include listings that will appeal to your audience and allow you to sell category sponsorships and upgraded listings to the advertisers you include.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.