Sweepstakes
If you’re looking for an opportunity to partner with local casinos, sweepstakes can be one of your best options. Not only do casinos offer a wealth of excellent prize ideas like vacation stays, concerts, free slot play, but when you include a valuable prize, you can generate a huge list of interested consumers. KMGH-TV worked with Ameristar Casino on this sweepstakes. It drove over 44,000 entries and collected over 25,000 opt-ins.
Quizzes
Quizzes can be a great way to partner with local casinos. Not only can you create fun quizzes about popular games, casino hot spots, or casino history, you can incorporate a sweepstakes to draw in even more entries. Add on a couple survey questions, and you’ll deliver fantastic results.
Need some quiz ideas? Try one of these:
- “How Much Do You Know About Poker?”
- “Do You Know These (Casino Name) Headliners?”
- “How Should You Spend Your Trip to (Casino Name)?”
- “What’s Your Gambling IQ?”
Pick’ems & Brackets
For a casino looking to achieve lots of branding opportunities, football pick’ems and basketball brackets will deliver results. With a high frequency of advertising opportunities (email, social media, website ads, etc.), these contests can put their brand front and center for a large audience.
For even more ideas, download the Seller’s Guide. This handy tool has campaign ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.