Photo Contests
CHST-FM ran this ‘Show Us Your Crack’ photo contest for a local windshield repair advertiser. The quirky name of the contest and the prize of a windshield repair was a great way to tie in the prize and audience. Every entrant represented a qualified lead, and each photo gave the advertiser valuable data to use in their follow-up prospecting calls. They included a thank-you email with an exclusive offer for a windshield repair for entrants.
Quizzes
Some advertisers are looking to present themselves as knowledgeable to their audience and an opportunity to educate their audience. A quiz is the perfect way to meet those goals!
This trivia quiz from Planet S Magazine and sponsor, Avalon Auto Detailing, tested users on their knowledge of car maintenance. To drive participation, the sponsor gave away a detailing package valued at $250 to one lucky user. Plus, the email opt-in grew the sponsor’s database.
Sweepstakes
Sweepstakes are a perfect way to drive awareness and leads for auto advertisers. KFVS-TV ran a sweepstakes with a local mobile tire shop to give away free oil changes for the life of one users’ car. The advertiser included smart lead-generation questions to gauge awareness and find leads for services.
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.