The Opportunity
This holiday season, consider complementing your holiday promotions plan by including bundles of themed quizzes. Presenting a new quiz every week for 3-6 weeks will have your audience returning again and again, and each week you can earn additional sponsorship dollars.
Great Quiz Options
There are so many possibilities for holiday quizzes. Here are just a few ideas to get your team thinking:
- Which type of Black Friday shopper are you?
- Which holiday movie are you most like?
- What type of gift should you get for your children?
- What type of Thanksgiving food are you?
- Do you know your favorite holiday movie quotes?
- Test your Holiday IQ
Bundle Your Sponsorship + Advertisers to Target
After creating the quizzes, instead of trying to seek out multiple sponsors, consider selling your entire quiz bundle to one major sponsor. This is an appealing idea for you as you’re not having to hunt down 3-6 different sponsors, and advertisers like it because they have a featured spot week-after-week. Plus, as an added bonus, you can incorporate the sponsor into the quiz itself.
Use these quizzes to help your sponsor gain valuable data about their current and potential consumers. You can work with the advertiser to develop specific survey questions that can be required or optional for the user to answer.
Here is a list of advertisers you should consider approaching:
- Shopping Malls
- Grocery Stores
- Specialty Retail
- Specialty Food Shops
- Seasonal Attractions
- Restaurants
- Healthcare
- Financial Institutions
- Electronic Stores
- Movie Theaters
- Spas
- Hotels
The Prize
To be even more successful, encourage your sponsor to offer their products or services as a prize, and to include a bounceback offer for consumers (such as a 10% off their next visit to the sponsor’s business) who complete the survey questions.
By offering an appealing prize and asking the right survey questions, your advertisers can understand their consumers better in order to market to them smarter in the future.
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Liz is the Senior Director of Customer Success and has an extensive background in media. She is a huge advocate of the power of promotions for every department within an organization, including sales, marketing, audience development, and editorial.