How to Package & Price Your Hockey Engagement Campagins

by Liz Huff Second Street

Assembling a Hockey Sponsorship Package

You should be running hockey promotions because they complement what you already do, so leverage the power of these existing initiatives to promote your hockey promotions by placing ads in your traditional media.

While some revenue will come from your traditional media, remember to take full advantage of your digital assets as well:

  • Online run-of-site ads
  • Homepage flippers or rotating billboards
  • Dropdown & peelaway ads
  • Expanding pencils
  • Video pre-roll ads
  • Posts to social media channels like Facebook & Twitter

While all digital assets drive digital conversions, perhaps the most valuable digital asset in your arsenal is email. Email is the #1 driver of digital conversions, so it is a tool that you should be using often and well.

In addition to the traditional and digital assets discussed above, you can also promote your football promotions by getting your talent involved. Sportswriters, announcers, DJs, or sportscasters can give your promotions star quality if you make them VIP pickers or the face of the game. You can charge for their involvement by having them promote your promotions through mentions in their articles or broadcasts.

Pricing a Hockey Sponsorship Package

Once you have identified all of the elements that you will be including in your sponsorship package, it’s time to put a price on it. The best way to figure out what to charge for the package as a whole is to price each element individually and then add it all up to determine the overall value.

Get your copy of Your Planning Calendar for Promotions.