Find out what you’re missing by not having a Promotions Manager on your team
Online promotions are campaigns that businesses run to drive revenue, build database, and engage customers.
They are contests, ballots, and quizzes.
They are the activators – the spark – that get advertisers excited about spending money with you. Plus, spending on online promotions is increasing dramatically. Right now promotions are a $37 billion industry, but data from Borrell Associates indicates that in 4 short years they will exceed $80 billion!
$80 billion is a lot of money. Don’t you want someone on your team with the right job description to capture it?
You need someone on your team who is well-versed in what promotions can do and how to execute them, or you are going to be left in the dust. You need a Promotions Manager.
Above all, their goal is to help your company:
- Drive revenue
- Increase audience & engagement
- Grow email database
- Generate qualified leads for your advertisers
What is a Promotions Manager?
A Promotions Manager supports all of the departments involved in bringing promotions solutions to help advertisers and internal initiatives achieve their goals.
A Promotions Manager is your online promotions expert. They understand how promotions can be a solution for you and your advertisers, and how they can tie in with your core product.
A Promotions Manager is responsible for the management of all online promotions, including contests, ballots, and quizzes, and will be involved in all promotions from inception to deployment. They are also responsible for creating a high-level strategy for how promotions fit into your media company, across departments.
Why is this role important?
A Promotions Manager brings together all of your digital and marketing products to create new solutions for advertisers. They also connect your audience to you and your advertisers.
Above all, they drive revenue for your company, and their expertise has the potential to make a huge difference to your bottom line.
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Julie is the Senior Customer Success Manager at Second Street and a former client in local media. Her best advice for driving the most success with your revenue and audience engagement strategy is to include promotions in every business initiative.