6 Spooky Quizzes to Engage Your Audience

by Liz Crider Huff Second Street

Which Dunkin Halloween Donut Are You? – WFIZ-FM

WFIZ-FM took a creative spin on Halloween by promoting this “Which Dunkin Halloween Donut Are You?” quiz. Sponsored by Dunkin Donuts, they offered a tasty prize of a $10 Dunkin gift card and tickets to Tagsylvania, a local haunted house, and were able to secure a 71% opt-in rate for the station’s database. By using email, they encouraged their audience to participate in the quiz and get excited about the store’s seasonal donuts.

wfiz quiz

What Kind of Halloween Candy Are You? – Aberdeen American

Aberdeen American, with an insurance sponsor, brought in almost 500 entries who hoped to win $25 Chamber Bucks in this “What Kind of Halloween Candy Are You?” quiz. Having a prize brought them entries, as well as over 100 opt-ins for the paper. Aberdeen American used their email and Facebook to encourage people to participate and win the simple prize. Plus, since this was customized from a ready-to-run turnkey, this quiz was put together in no time.

Aberdeen American quiz

What Halloween Costume Should You Wear? – The Daily Telegram

The Daily Telegram partnered with the local Goodwill resale store on this personality quiz, “What Costume Should You Wear?” The results page even featured costumes users could get from the store. The winner of this contest received a halloween prize package from Goodwill. With the help of email and Facebook, this promotion brought in 112 opt-ins for the paper and 115 for the local Goodwill.

Daily Telegram quiz

Halloween Movie Trivia – The Daily Progress

The Daily Progress ran a Halloween Movie Trivia Quiz, with the grand prize of tickets to a Duke vs UVA football game at Scott Stadium. They used Facebook to drive their audience to participate in the quiz, which resulted in over 130 opt-ins for three of the paper’s newsletters.

Daily Progress quiz

Tricky Treats Contest – WTVA-TV

WTVA-TV secured Rosie’s Bakery as the sponsor of the “Guess the Candy” quiz. Rosie’s makes cupcakes, cookies, candy, and more sweet treats, making them the perfect sponsor for this contest. WTVA-TV promoted this quiz on Facebook, which helped bring in 3,460 entries and over 1,700 opt-ins to their database. They included a sweepstakes for a $200 Visa gift card and a prize package from Rosie’s for one lucky winner.

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Campbell’s Maze Daze Halloween Quiz – KYTV-TV

KYTV-TV created a clever quiz for local farm and Halloween attraction, Campbell’s Farm. The Campbell’s Maze Daze Halloween Quiz offered $1 off coupon prize for anyone who completed the quiz. Everyone loves to win a prize! KYTV received 289 opt-ins and Campbell’s Maze Daze received 256 opt-ins as a result of this promotion.

KYTV corn maze quiz

The Halloween season presents many advertising opportunities that may not exist year-round. Leverage quizzes to take advantage of all the seasonal revenue in your market or to create something fun and creative to entertain your audience.

Get your copy of the Quiz Playbook.